From Pokémon Go to virtual meetings and classroom lectures, Augmented Reality (AR) has become an integral part of our lives. AR is transforming how we interact in digital spaces, and its scope goes beyond what was imaginable a decade ago. Being a technology that overlays digital content and information on the physical world, AR is […]
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What Is Immersive Media?
Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
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