Instagram reels are fairly similar to TikTok videos, allowing you to create 15 seconds videos with music, text, GIFs, and more. Businesses, influencers, and marketers have begun using stories as a way to attract new audiences, get their viewers engaged, and strengthen their brands. If you have been hesitant to get started with IG reels […]
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If you have been avoiding or neglecting your social media presence because you’re a B2B company, it’s time to rethink your marketing strategy. Social media does more than bring in leads and traffic. It expands your reach and brand in ways that word of mouth can’t accomplish. It doesn’t matter what type of business you […]
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Montreal-born, blogger and influencer Lisa Homsy has always been interested in seeing the world for what it is. It all started when she went overseas for the first time and needed to update her family about her whereabouts – she started posting updates to her Instagram, and since then more and more people have gained […]
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Canva has been a favored platform to create professional, eye-catching graphics for social media posts. They offer hundreds of free fonts, images, elements, layouts, and more. It is easy to use and allows for complete freedom to let your creativity take over. Their pre-designed templates for IG stories make it even more rewarding. With templates, […]
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This post was sponsored by FocoDesign. Learn more about their easy to use app for designing Instagram Stories and Posts in our full feature below! These days, content creators leave no stone unturned to come up with stunning social media posts. If you are also an active Instagram user or manage the social handles of […]
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Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
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As more and more users join social networks, the need to build a strong social media marketing strategy grows. But how can you best measure your success? KPIs, short for Key Performance Indicators. These are the metrics startups and large companies alike use to track their growth. Whether it is sales, revenue, traffic, clicks. All […]
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This or That Instagram posts have been the new way users are getting followers to engage more. These clever and creative story strategies help Instagramers get to know their audience and have some fun while doing so. Creating these stories, however, can take more time and effort. Trying to get the right layout and fit […]
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Recently I got a new social media client, and there were a few things I wanted to do differently. There were a lot of videos the client wanted to post on Instagram which were longer than one minute and therefore would need to be posted to IGTV. As far as I knew, I had a […]
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It might just be harder than ever to build an audience online, as more and more people try to create a brand and a following. But by now, we know what tools work, whether they’re brand new pieces of technology or old-school methods that never die. The bigger and more engaged audience you have, the […]
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