As more and more users join social networks, the need to build a strong social media marketing strategy grows. But how can you best measure your success? KPIs, short for Key Performance Indicators. These are the metrics startups and large companies alike use to track their growth. Whether it is sales, revenue, traffic, clicks. All […]
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When it comes to any marketing strategy, the goal will most likely always revolve around getting more leads, securing more sales, and getting more loyal customers. And when we’re talking about converting leads and securing sales, the key component here to consider is our magic word: engagement. With great engagement comes great interaction, and the […]
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Running a photography business has likely been a dream of yours from the time you picked up your first camera and saw the world through the lens. There’s no arguing that the life of a photographer is rewarding and freeing. You get to choose the types of photographs you take, which clients you do business […]
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You can have the best skillset, equipment, office, and approach to productivity in the world – but when it comes to selling your services as a freelancer, psychology is your most effective weapon. And, it’s one of the key ways for you to win new clients consistently. Sure, you’ve got to have some skill to […]
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Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when […]
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Planning image by rawpixel.com If you’re a freelancer, you’re also a salesperson. You might not think of it that way, but you have to be sales orientated – when you work for yourself, especially when you’re starting out – next to no one will just show up ready to put money in your hand. Now, […]
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Running a freelance business is hard. Starting out, things like accounting, invoicing, customer support management, and other administrative tasks can seem pretty daunting. At least they did for me. However; after taking the time to read up on the business side of freelancing, it got a little easier. The good news is, there is an […]
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Everyone in business needs to be in the business of social media marketing. No matter your opinion on social media as a whole, it’s impossible to ignore that that’s where customers spend their time. But even now that social media is an integral part of our lives, many businesses still struggle to create social media […]
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