Video marketing is a rich tool to promote your brand and bring in new customers. You can say a lot with video that you can’t say with text alone. You can utilize it to explain how your product works, highlight user stories or introduce people to your brand and the stories that drove you to […]
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‘Neurodiversity’ and ‘brand culture’ are two terms that many people wouldn’t expect to see in the same sentence. They come from two diametrically different fields. One is in the neurological field, whereas the other comes from the marketing world. Professionals in the former field may even dismiss the latter as being ‘airy fairy’ or something […]
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Finding the perfect photo for your next blog post, design project, or advertisement can be a challenge. Luckily, there are a number of great free stock photo websites out there that you can use to get photos for personal or commercial use on any budget (or with no budget at all). In this blog post, […]
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Content creation is alive and well. More and more brands are seeing the value of working with people with followers. Schoolchildren would rather be YouTubers than astronauts when they grow up. The supply of influencers is rapidly increasing, and there will be more and more demand for agencies to manage them. With so many influencers […]
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Creating content is one of the best ways to reach your audience and create the interactions that you want. But, to create good content you need to have an in-depth understanding of your viewers and users. Without a deep understanding of who the audience is and what content they are looking you might be publishing […]
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How your landing page looks is just as important as the actual product or service information you provide on it. After all, humans are incredibly visual beings, and your visitors can be swayed by a certain color or an image. That being said, let’s take a look at seven landing page visual hacks that will […]
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Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
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Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
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Few marketing departments will get much done without proper project management tools! A team with the right tools is able to plan, analyze, adapt, and execute with ease. Marketing teams have to handle ad campaigns, email campaigns, social media, and many other tasks. How do you even start to organize them all? Here are some […]
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If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
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