Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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In the dynamic digital communication landscape, “Local Content Marketing” takes center stage as a potent avenue for businesses to establish profound bonds with their surrounding communities. This exploration delves into the intricacies of crafting content that resonates with local audiences, reflecting the distinct essence of neighborhoods and the vibrant spirit of communities, like how friends […]
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Learn How to Elevate Your YouTube Keyword Research Game with These 7 Top Techniques Introduction Not only is YouTube a video content giant, with 62% of internet users watching YouTube daily, it is also the second most popular search engine, after Google. It achieves more monthly searches than Yahoo, Bing, Ask.com, and AOL combined. Such […]
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In today’s rapidly evolving digital landscape, video marketing stands out as a pivotal strategy for businesses aiming to enhance their brand visibility and connect deeply with their audience. This dynamic and engaging form of content marketing has surged in popularity, driven by its unmatched ability to capture attention, evoke emotion, and deliver messages in a […]
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Experiential marketing is a dynamic strategy implemented to immerse individuals in memorable experiences. This approach isn’t about passive consumption; it’s about active participation. It seeks to establish meaningful connections between brands and consumers by offering engaging experiences that resonate long after the event ends. Customer engagement is at the core of this strategy. More than […]
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Imagine surfing your Facebook feeds only to see a video advertisement promoting your favorite scrub tool, but you can’t make out the message because they are in an entirely different language. That’s how it is when video marketers send out unilingual video content to more than one audience segment with distinct languages and geographical differences. […]
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With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
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Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
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Predictive analytics, a transformative subset of data analytics, uses historical and current data to predict future events accurately. Its importance in business is unmatched, transforming decision-making by providing organizations with insight. This piece explores the wide range of advantages and profound influence that predictive analytics provides to companies. By examining its diverse uses, this article […]
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Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
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