What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of
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An interview with professional blogger and photographer Marc Andre. Read about Marc’s experiences as a photographer and blogger, learn how he was able to make over $1.1 million dollars from his photography products, and get some inspiration while you’re at it. 1. How did you get started with photography? For several years I ran a
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Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips
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Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will
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Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when
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Want to hear a statistic that’ll impress any marketer or business owner? Brands that use video marketing grow their year-on-year revenue 49% faster than brands that don’t. Now do you want to hear a frightening statistic? Video viewers will begin clicking away from your video within 5 seconds if they lose interest – or believe
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Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large
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Cover photo by rawpixel.com Do you want more customers and better conversion rates? Of course you do. So, the real question is – how can you make sure that the marketing you’re doing delivers this goal? Well, given the enormous difference it makes to the year-on-year turnover of the companies who use it – video
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Freelancers can be a proud bunch – I should know, I am one; and often, I won’t even tell my life partner if I screw something up or end up kicking myself for losing a client. When the buck stops with you, it can difficult to hold your hands up and say you got it
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The right font can make all the difference for a great poster design. Using bold fonts and captivating headlines on your posters, you’ll attract a larger audience to your events and gatherings. From vintage, distressed typefaces to clean and elegant fonts, this list has something for everyone. Who is your favorite font designer for poster
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