Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
Continue reading »
YouTube can be a tough nut to crack, like any social media site. You can grind out videos every day and still not get as many subscribers as you want. Here are ten tips for getting more subscribers on YouTube, without ruining your reputation along the way! Special thanks to StockSnap.io for the cover photo.
Continue reading »
You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and
Continue reading »
What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’
Continue reading »
What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of
Continue reading »
An interview with professional blogger and photographer Marc Andre. Read about Marc’s experiences as a photographer and blogger, learn how he was able to make over $1.1 million dollars from his photography products, and get some inspiration while you’re at it. 1. How did you get started with photography? For several years I ran a
Continue reading »
Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips
Continue reading »
Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will
Continue reading »
Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when
Continue reading »
Want to hear a statistic that’ll impress any marketer or business owner? Brands that use video marketing grow their year-on-year revenue 49% faster than brands that don’t. Now do you want to hear a frightening statistic? Video viewers will begin clicking away from your video within 5 seconds if they lose interest – or believe
Continue reading »
