Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
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Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a […]
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Say helloooo to Authentic.co, the newly launched, wholly-owned stock photo library that’s turning heads with their by-artists-for-artists pricing model. For $8.99/month, members have unlimited access to their proprietary catalog of high quality images that have been commissioned by top artists from around the world! Inside their vast & growing content library you’ll find real people, […]
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Stock photographs are a common asset that many professionals utilize to fill the visual gap in their marketing material. And why shouldn’t they be? Stock photographs are a readily available collection of images in limitless categories, enabling the marketers to use them for virtually any platform. They are also high-quality with enhanced focus on the […]
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Brand ambassadors are an essential part of a sales and marketing strategy. They help give a necessary human element to a brand and can help with one-on-one interactions between a brand and a potential customer. Today we’re looking at the different types of brand ambassadors and how to become one. Cover photo by Matt Moloney. […]
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Drones were originally primarily built for military purposes, but these unmanned aerial vehicles or UAVs have become essential tools for many businesses across various industries. A multitude of businesses now consider drones an integral part of their marketing strategies. For example, instead of sending photos of a property their prospective clients are interested in, real […]
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Stock photography is a term that has become quite popular in the recent decade. And as businesses gain access to a wider global audience, thanks to online mediums, the demand for this marketing material has skyrocketed. However, to better understand the role stock photos play in digital marketing and advertising, it is important that you […]
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Alongside services like SquareSpace, Wix, and more, WordPress is a fantastic website creation platform. When it comes to your photography business, WordPress makes a great option for launching your portfolio. It’s easy to use and you can create a gorgeous online gallery to show off your work. WordPress has a great reputation for its flexibility, […]
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Every year, more and more people and brands enter the social media landscape. Which means every year, it gets harder and harder to stand out from the rest and break through the noise. But there are things you can do on social media that will make your presence a little bit brighter and louder than […]
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Some people learn best from lectures, some learn from reading, and some are visual learners. For the visual learners among us, there are thankfully some fantastic marketing YouTube channels out there! These channels can teach you basic and advanced skills in marketing and with an entertaining bend to it. What is your favorite marketing YouTube […]
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