Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
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Calculating the Costs of Doing Business as a Professional Photographer
Behind the Lens: Read this guide to understand all the Costs of Doing Business as a Professional Photographer Navigating the realm of professional photography entails understanding the nuanced costs involved. According to the US Bureau of Labor Statistics, the median hourly wage for photographers was $19.31 in May 2022. From their income, photographers have to […]
Continue readingThe Best Photography Degree Programs on the East Coast
If you are starting college on the East Coast soon and are planning on earning a photography degree, it is important to take the time to learn your options. Which classes can you choose from and what should you expect from the overall experience? Determining whether schools on your shortlist are public or private will […]
Continue reading8 Indispensable Photography Products to Enhance Your Creativity
From beginner to expert, photographers need certain products to take their skills to the next level. Photography is an outlet for creative expression and a way to foster connections between people. It is a pastime where individuals have grown their art alongside more technical photography developments. Are you ready to improve your photography and showcase […]
Continue readingHow Smart Glasses Can Change Your Photography Practice
The concept of smart glasses may seem straight out of a sci-fi movie, but they’ve already become a reality. The latest wearable technology is the Ray-Ban Meta smart glasses, which have changed the game for the market. The two giants in their respective industries collaborated previously on the Ray-Ban Meta Stories smart glasses, but this second-gen […]
Continue readingFactors to Consider When Balancing Color Saturation in Your Photographic Composition
Color saturation can be subtle or bold when creating the perfect photograph. Decide on the tone you want for the photo and make your selections based on the emotion you want to elicit from the viewer. You can make a powerful statement by ramping up the hues or toning them down. Did you take a […]
Continue readingThe Best Photographer CRM Solutions of 2024
In the competitive world of photography, managing your business effectively is as crucial as capturing stunning images. That’s where CRM (Customer Relationship Management) systems come in, streamlining your workflow, enhancing client communication, and ultimately helping your business thrive. But with so many options available, how do you choose the best help desk software and CRM […]
Continue readingUnlocking Growth for Your Photography and Video Ventures
In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
Continue readingPrint on Demand Photobooks: The Role of Photography in Documenting Historical Events
Print on Demand Photobooks; The Significance of Photography in Recording Historical Events Photography has always played a major role in recording events by capturing visual representations that freeze moments in time. With the emergence of print on demand technology, photobooks have become quite a popular method for preserving and sharing these visual narratives. In this […]
Continue readingNew Versus Used: Is New Equipment Always Better?
Buying new camera equipment can be thrilling, but also hugely expensive. The latest DSLR bodies, lenses, flashes and other photography gear often launch with eye-watering price tags. It’s enough to give any hobbyist or professional photographer pause. But do you always have to buy brand new kit or is pre-owned gear a smart alternative? In […]
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