Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
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Are Labels Hurting Your Product Photography?
Product photography plays a large role in driving online sales. With the use of enticing visuals, you can immediately capture your customer’s attention and influence their purchase decisions. Yet, have you ever considered how labels can impact your product photography? When browsing online, your customers have the opportunity to engage with your products in a […]
Continue reading10 Product Photography Ideas for Your Online Store to Help Sell More
When shopping online a consumer’s impression of your business and its products is primarily based on product photographs. Lazy, unprofessional product photography can put consumers off and drive them away from your site. On the other hand, engaging, high-quality images can draw users in and encourage them to buy. With that in mind, let’s go […]
Continue readingHow Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingCommon Mistakes When Approaching Product Photos
Small businesses that sell their products online or run any type of digital advertising must showcase their inventory through images. However, getting product photos just right isn’t an easy skill to learn. Even if you hire a professional photographer, you can make missteps with your pictures. According to Etailinsights, there are approximately 7.9 million online […]
Continue readingHow to Make and Sell Canva Templates
Creating and selling digital products is a great way to add a passive income stream to your monthly budget. What’s ideal about these types of products as opposed to hand crafted items is that you only need to make them once and you do not have to worry about inventory or mailing cost. There are plenty […]
Continue readingFuji Pro 400h Film Discontinued
Another sad day in the film community…. Fujifilm announces that they will be discontinuing their Fuji Pro400h film stock. Just the other day, Fujifilm announced on their website that they will be discontinuing their Pro 400h film stock. In their statement, they cited the reason being that Fuji Pro 400h requires, ‘specialized raw materials and […]
Continue reading18 Inspiring Display Mockups for Photoshop
Professionally made mockups are a great way for creators to display their designs, renders, and photography. These mockups place your amazing creations in real world scenarios that help your clients and customers better visualize the finished product. No matter what you are trying to showcase you will be able to find a mockup to suit […]
Continue readingPhotography’s Huge Impact on the Cosmetic Industry
At the root of the cosmetic industry is the desire to help people enhance their natural beauty. Photography and cosmetics go together like pancakes and syrup. Visuals showcase what the product is capable of, giving a glimpse into longer lashes, smoother skin or enhanced facial features. According to Statista, cosmetics are a $49.2 billion industry […]
Continue readingTop 10 Camera White Box Sets for Product Photography
When it comes to successful product photography, the right lighting or white box set up is essential. You want to have flawless lighting and a seamless, clear background to make the products truly stand out. There are a variety of white boxes, tents, and sets that can help you achieve your desired look. These are […]
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