Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue reading
Small businesses that sell their products online or run any type of digital advertising must showcase their inventory through images. However, getting product photos just right isn’t an easy skill to learn. Even if you hire a professional photographer, you can make missteps with your pictures. According to Etailinsights, there are approximately 7.9 million online […]
Continue reading
Creating and selling digital products is a great way to add a passive income stream to your monthly budget. What’s ideal about these types of products as opposed to hand crafted items is that you only need to make them once and you do not have to worry about inventory or mailing cost. There are plenty […]
Continue reading
Another sad day in the film community…. Fujifilm announces that they will be discontinuing their Fuji Pro400h film stock. Just the other day, Fujifilm announced on their website that they will be discontinuing their Pro 400h film stock. In their statement, they cited the reason being that Fuji Pro 400h requires, ‘specialized raw materials and […]
Continue reading
Professionally made mockups are a great way for creators to display their designs, renders, and photography. These mockups place your amazing creations in real world scenarios that help your clients and customers better visualize the finished product. No matter what you are trying to showcase you will be able to find a mockup to suit […]
Continue reading
At the root of the cosmetic industry is the desire to help people enhance their natural beauty. Photography and cosmetics go together like pancakes and syrup. Visuals showcase what the product is capable of, giving a glimpse into longer lashes, smoother skin or enhanced facial features. According to Statista, cosmetics are a $49.2 billion industry […]
Continue reading
When it comes to successful product photography, the right lighting or white box set up is essential. You want to have flawless lighting and a seamless, clear background to make the products truly stand out. There are a variety of white boxes, tents, and sets that can help you achieve your desired look. These are […]
Continue reading
Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
Continue reading
Black Friday kicks off the holiday shopping season and each year it seems like the deals start earlier and run longer. With cyber Monday following just a few short days after, businesses are getting more and more creative with their marketing plans to bring in more customers and break sales records. With many advanced tools, […]
Continue reading
When it comes to a big presentation, it’s important to make a good impression. One of the best pathways to accomplishing this revolves around your ability to capture and hold your audience’s attention. But how do you do that? A truly great presentation will incorporate relevant, adequate information and combine it with an eye-catching design […]
Continue reading
