At the root of the cosmetic industry is the desire to help people enhance their natural beauty. Photography and cosmetics go together like pancakes and syrup. Visuals showcase what the product is capable of, giving a glimpse into longer lashes, smoother skin or enhanced facial features. According to Statista, cosmetics are a $49.2 billion industry […]
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When it comes to successful product photography, the right lighting or white box set up is essential. You want to have flawless lighting and a seamless, clear background to make the products truly stand out. There are a variety of white boxes, tents, and sets that can help you achieve your desired look. These are […]
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Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
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Black Friday kicks off the holiday shopping season and each year it seems like the deals start earlier and run longer. With cyber Monday following just a few short days after, businesses are getting more and more creative with their marketing plans to bring in more customers and break sales records. With many advanced tools, […]
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When it comes to a big presentation, it’s important to make a good impression. One of the best pathways to accomplishing this revolves around your ability to capture and hold your audience’s attention. But how do you do that? A truly great presentation will incorporate relevant, adequate information and combine it with an eye-catching design […]
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As a Vlogger one of the most vital pieces of equipment you want to invest in is a quality microphone. While it is equally important to use the right camera, without the right audio the quality of the video will do little to help your Vlog gain in popularity. Relying on just the microphone on […]
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Just last night, Nikon announced their new Z-mount lens – the Nikkor 24-70mm f/2.8 lens. The new product will be retailing for $2,299.95 and will be the ideal lens for photographers shooting weddings, landscapes, environmental portraits, and much more! Nikkor 24-70mm S f/2.8 Lens With videographers in mind, Nikon quickly re-created their DSLR equivalent for […]
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Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will […]
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This week, Tiffen released a new ‘Aerial Collection’ of drone filters for a variety of drones from both DJI and Autel. Tiffen Drone Filters for DJI Phantom 4 Pro, DJI Phantom 4 Advanced, Autel X-Star, Autel X-Start Premium, DJI Mavic Air, DJI Inspire 2, and DJI Mavic 2 Pro/Zoom Product cost ranging from $59 – […]
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Photo: Alexander Dummer Make the Lighting in Your Next Product Video a Success with These Tips A common type of video widely used by businesses is a product video. These types of videos showcase the product to give viewers a better sense of its features and benefits. But, these videos are different than your traditional videos; […]
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