Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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Having amazing photography skills isn’t enough to be a successful photographer these days. You can create a website to show off your work, network with people in your local area, and more. In this article, we’ll cover these methods and more so you can unlock new photography clients, fast! And in the spirit of being […]
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Brand ambassadors are an essential part of a sales and marketing strategy. They help give a necessary human element to a brand and can help with one-on-one interactions between a brand and a potential customer. Today we’re looking at the different types of brand ambassadors and how to become one. Cover photo by Matt Moloney. […]
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Drones were originally primarily built for military purposes, but these unmanned aerial vehicles or UAVs have become essential tools for many businesses across various industries. A multitude of businesses now consider drones an integral part of their marketing strategies. For example, instead of sending photos of a property their prospective clients are interested in, real […]
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Every year, more and more people and brands enter the social media landscape. Which means every year, it gets harder and harder to stand out from the rest and break through the noise. But there are things you can do on social media that will make your presence a little bit brighter and louder than […]
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An influencer media kit is an easy way for influencers to show potential brand partners who they are. It’s a business card combined with a resume combined with a portfolio, and contains everything a brand needs to know about you in order to work with you! A well-put-together kit will show brands that you’re serious […]
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Being a filmmaker is hard. You put countless hours into your masterpiece and then struggle to get anyone to watch it, critique it, or even acknowledge it online. Luckily there are enough websites and online communities to share your work that with some time spent in front of your keyboard you should be able to […]
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You already understand how impactful video can be as part of your marketing strategy. Making sure your videos are branded and reflect your values and goals for your company requires a bit more diligence and effort. The number of people viewing branded video content has increased by 258% on Facebook and 99% on YouTube in […]
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If you’re an avid listener of popular music, then you probably know that rock is either dead or dying. In the 90s and 00s you could turn on a radio station and hear guitar riffs wherever you went, whether it was Nirvana, My Chemical Romance, or Blink-182. These days, even the rock and alternative stations […]
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