View all articles tagged "promote" on the FilterGrade Blog.
Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
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Video content has become the main form of communication on social media in the last few years, and the same goes for promoting your business online, which isn’t always the easiest thing to do.However, you won’t be feeling so overwhelmed for much longer when it comes to this task.I’ve gathered all of the most important […]
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Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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Having amazing photography skills isn’t enough to be a successful photographer these days. You can create a website to show off your work, network with people in your local area, and more. In this article, we’ll cover these methods and more so you can unlock new photography clients, fast! And in the spirit of being […]
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Brand ambassadors are an essential part of a sales and marketing strategy. They help give a necessary human element to a brand and can help with one-on-one interactions between a brand and a potential customer. Today we’re looking at the different types of brand ambassadors and how to become one. Cover photo by Matt Moloney. […]
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Drones were originally primarily built for military purposes, but these unmanned aerial vehicles or UAVs have become essential tools for many businesses across various industries.A multitude of businesses now consider drones an integral part of their marketing strategies. For example, instead of sending photos of a property their prospective clients are interested in, real estate […]
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Every year, more and more people and brands enter the social media landscape. Which means every year, it gets harder and harder to stand out from the rest and break through the noise. But there are things you can do on social media that will make your presence a little bit brighter and louder than […]
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An influencer media kit is an easy way for influencers to show potential brand partners who they are. It’s a business card combined with a resume combined with a portfolio, and contains everything a brand needs to know about you in order to work with you! A well-put-together kit will show brands that you’re serious […]
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Being a filmmaker is hard. You put countless hours into your masterpiece and then struggle to get anyone to watch it, critique it, or even acknowledge it online. Luckily there are enough websites and online communities to share your work that with some time spent in front of your keyboard you should be able to […]
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