Black Friday kicks off the holiday shopping season and each year it seems like the deals start earlier and run longer. With cyber Monday following just a few short days after, businesses are getting more and more creative with their marketing plans to bring in more customers and break sales records. With many advanced tools,
Continue reading »
Making a video is easier than ever before, we don’t need a huge bag for all the cameras, lenses, and other equipment anymore. All we need to get started is take our smartphone out of the pocket and start shooting. You get everything right: lighting, white balance, exposure… but why do you still feel like
Continue reading »
Gathering all the top sales and deals for the 2019 Black Friday and Cyber Monday holiday sales. Find the best deals on cameras, photo equipment, video equipment, audio equipment, storage, software, and more. This is an ongoing list of the top specials and deals from photo/video manufacturers and marketplaces. Check back closer to Black Friday
Continue reading »
Video marketing is exploding. What started with mainly content in written forms has shifted to a more broad range of mediums, with a heavy focus on video. According to Hubspot Research, 54% of consumers want to see videos from brands they support. This is preferred over email newsletters, blog posts, and other forms of social
Continue reading »
Photo by John Schnobrich on Unsplash Can a single piece of software make all the difference when it comes to promoting your business? The answer, perhaps surprisingly, is a resounding yes – and while many people would expect that piece of software to be something entirely focused on marketing, they’d be wrong. Adobe’s After Effects holds the key
Continue reading »
Companies around the world are growing their brand through the internet. Search engines like Google, Yahoo, and Bing have hundreds of millions of searches on a daily basis. The internet has become one of the most accurate sources of information and a place that has connected companies around the globe together. Being that the internet
Continue reading »
For photographers, it is crucial to promote your business and find new ways to present your work to clients. The techniques may differ for how you reach local clients as opposed to distant/travel clients, but the bottom line is you need to share your photography work in a compelling way. With magazine templates and look
Continue reading »
Ask the nearest person what they think of sales people and I’ll bet they respond with comments akin to “slimy” or “con-men”. Sales has a bad rep, but a business without sales ceases to be a business. So how does this relate to photography? Well, unless you’re a high-flying photographer to the rich and famous,
Continue reading »
Marketing a photography business is challenging. You are already busy with photography sessions, keeping in touch with clients, and anything else your life has to offer, do you really have time to market your business? Regardless of whether you have it or not, you need to market your photography business. It is the only way
Continue reading »
