Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large […]
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Lost and Founder: Rand Fishkin’s Painfully Honest Guide to the Startup World
Many articles, books, and features you’ll come across related to entrepreneurship will glorify certain aspects of the startup world. Things like growth, users, money, venture capital, and typically the more positive or impressive aspects. The kinds of things that make for an eye-catching headline. It makes sense. To someone dreaming of building their own company, […]
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