One of the most powerful forms of marketing is word-of-mouth. Setting up a referral program for your small business allows you to leverage fans who already love what you do to spread the word about your company and bring in new leads. Average referral rates vary by industry. According to a Referral Candy study, the […]
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How to Land Your First Event Photography Job
Event photography is a popular field that many hobbyist turned professionals begin with. This is because getting your first paid gig can be easier than if you decided to jump right into fashion or travel photography. Deciding which area of event photography you want to get started in will be your first step when looking […]
Continue reading10 Traits of Successful Video Marketing Campaigns
Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large […]
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