The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips […]
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Planning image by rawpixel.com If you’re a freelancer, you’re also a salesperson. You might not think of it that way, but you have to be sales orientated – when you work for yourself, especially when you’re starting out – next to no one will just show up ready to put money in your hand. Now, […]
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