Whether you are a veteran freelancer or a new one trying to get your foot in the door you’re always going to have one challenge that’s constantly evolving – landing clients. You have to stand out from the competition and decide how you are going to provide value to your client in a way that […]
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The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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If you have been avoiding or neglecting your social media presence because you’re a B2B company, it’s time to rethink your marketing strategy. Social media does more than bring in leads and traffic. It expands your reach and brand in ways that word of mouth can’t accomplish. It doesn’t matter what type of business you […]
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In the modern world of marketing, email is still an incredibly effective tool. At the same time, many companies have found success with subscription services that can guarantee repeat customers and consistent income. In this article, we’re looking at ways that email marketing can be leveraged to get the most retention out of subscription-based services […]
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The photography industry is booming with its increased and specialized demand for specific niches. With this growing need, there has also been a subsequent increase in photographers, making it competitive for those entering the field today. Establishing a business comes with a lot of challenges, and photography is no exception. One of the most prominent […]
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The biggest shopping season is upon us – Black Friday and Cyber Monday! Both of these holiday sales are well-known to bring in high traffic and sales to eCommerce sites. This year, it is projected to be one of the most profitable shopping events for eCommerce stores, as many individuals are choosing to skip the […]
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Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
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As more and more users join social networks, the need to build a strong social media marketing strategy grows. But how can you best measure your success? KPIs, short for Key Performance Indicators. These are the metrics startups and large companies alike use to track their growth. Whether it is sales, revenue, traffic, clicks. All […]
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Who knew running a photography business would need you to be more than just a good photographer? With the rise of digital photography, it’s safe to say that the photography industry has become fiercely competitive. Suddenly, everyone is a photographer and you have to go the extra mile to stand out in a crowded market. […]
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The influence of marketing is involved in every purchasing decision, and the landscape of marketing is constantly changing. 2021 will inevitably see brand new marketing tactics, evolutions of existing ones, and a lot of creative ideas to make the most of the changes 2020 has put on the world. In this blog, we’re covering the […]
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