Finding the perfect photo for your next blog post, design project, or advertisement can be a challenge. Luckily, there are a number of great free stock photo websites out there that you can use to get photos for personal or commercial use on any budget (or with no budget at all). In this blog post, […]
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Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
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Professional photographers and amateurs alike often wonder where they can sell their photographs and make the most money. The freedom of creating a stream of revenue by doing something you love—taking photos—is enticing. It sounds perfect, but selling your images isn’t always as simple as just offering them. According to the United States Bureau of […]
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If you’re serious about blogging and want to work with brands to monetize your writing, then you should create a media kit for bloggers! It can be your gateway to new income streams, exciting partnerships, and a lot of saved time. In this blog, we’ll be covering what a media kit is, why you need […]
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Whether you are a veteran freelancer or a new one trying to get your foot in the door you’re always going to have one challenge that’s constantly evolving – landing clients. You have to stand out from the competition and decide how you are going to provide value to your client in a way that […]
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The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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If you have been avoiding or neglecting your social media presence because you’re a B2B company, it’s time to rethink your marketing strategy. Social media does more than bring in leads and traffic. It expands your reach and brand in ways that word of mouth can’t accomplish. It doesn’t matter what type of business you […]
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In the modern world of marketing, email is still an incredibly effective tool. At the same time, many companies have found success with subscription services that can guarantee repeat customers and consistent income. In this article, we’re looking at ways that email marketing can be leveraged to get the most retention out of subscription-based services […]
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