Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
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Nothing can be more fulfilling than acquiring and winning new customers for your business. However, the real challenge is in retaining and keeping these customers for good. So how do you go about ensuring customer retention for your business? This page shares with you some practical tips for building customer loyalty. Read on to learn […]
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Photographers often must create commercial compositions and come up with product images to help their clients sell items or their employers find success. Humans are visual creatures. The pictures they see significantly impact on their first impression of a brand. Product images can run the gamut from portraits a photographer shows as examples of their […]
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Every year social media platforms come up with new and improved ways to help users promote their business and increase sales. Staying competitive in a crowded marketplace is hard, but it is almost impossible without social media presence. Although there are some traditional methods that have shown to be successful in the past, they most […]
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Photographers and their clients once had to shoot images on film, develop the photos and wait to see if the shot turned out. The digital revolution changed all that, introducing DSLR cameras and the ability to review a shot as you take it. Photographers can see instantly if the lighting and other elements were the […]
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Why are comedies often so bright and sunny, while thrillers and detectives are gloomy? Why do some ads make us want to buy a product while others don’t? Color in movies and advertising doesn’t happen by chance. It’s a tool helping creators manage our attention and emotions, set moods, and even motivate us to purchase. […]
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With over a billion active users globally, Instagram is one of the most popular social media networks, giving it a strong tool for businesses to reach their target audience. But, in order to get the full benefits of Instagram, businesses must grasp how to successfully use Instagram analytics. Businesses may use Instagram analytics to gain […]
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Design is more than a nice picture: It streamlines communication between the brand and the audience. Business owners may not know the name of the graphic style, but when ordering a project from a designer, they often imagine the desired result as, “I need something like this.” Some basic knowledge of design styles would simplify […]
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Retail displays have to serve a number of purposes. They have to grab the attention of passersby, sell a product and show what the item does. Hiring a professional photographer increases the chance you’ll capture the perfect shot that pulls in your target audience. Why Are Retail Displays of Vital Importance? In August, Global Newswire […]
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If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
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