Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
Continue reading »
What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’
Continue reading »
Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips
Continue reading »
Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will
Continue reading »
Gathering all the top sales and deals for the 2018 Black Friday and Cyber Monday holiday sales. Find the best deals on cameras, photo equipment, video equipment, audio equipment, storage, software, and more. This is an ongoing list of the top specials and deals from photo/video manufacturers and marketplaces. Check back closer to Black Friday
Continue reading »
Shaking hands – Photo by rawpixel Very few of us begin working for ourselves to become a ‘freelance salesperson’ – but in reality, that’s what a large proportion of many freelancer roles involves. We need to find people who like what we do; then, find more of them. It’s a process that needs to be repeated
Continue reading »
Planning image by rawpixel.com If you’re a freelancer, you’re also a salesperson. You might not think of it that way, but you have to be sales orientated – when you work for yourself, especially when you’re starting out – next to no one will just show up ready to put money in your hand. Now,
Continue reading »
Image: Wikipedia The end of over 80 years of film cameras. This week Canon announced that they would stop selling the EOS-1v film camera, their last film camera available to consumers. The EOS-1v was the fastest moving-mirror film camera ever put into production at the time it was introduced, at 10 frames/second. Released in 2000, the EOS
Continue reading »
Everyone in business needs to be in the business of social media marketing. No matter your opinion on social media as a whole, it’s impossible to ignore that that’s where customers spend their time. But even now that social media is an integral part of our lives, many businesses still struggle to create social media
Continue reading »
Like many other creative professionals, photographers often tend to be so focused on improving their craft that they neglect the business side of things. But even though it will initially require some extra time and effort, getting properly organized will help things run more smoothly and can even allow you to spend more time doing
Continue reading »
