Are you making the most of every enquiry, pitch or connection you make with potential customers? Maybe you think you are – or maybe you think your company could do better – but one thing’s for sure, if you’re guessing at the answer, I guarantee you’re trailing behind other businesses in your sector. I used […]
Continue reading
As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for, […]
Continue reading
Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
Continue reading
As a freelancer, how long could you personally go without doing any client work? A day or two? A week? A month? Whatever the answer, there’s likely to be a time when work dries up for a while – either through sheer chance – or maybe even because of a family situation, a medical issue, […]
Continue reading
Attempting to get sponsorship for your vlogging, blogging, or photography expedition is not an easy task. Many aspiring travel gurus become discouraged when sponsorships don’t just seemingly fall from the sky. No matter how popular your vlog, blog, images or videos are, getting sponsorship is an art in and of itself. Understand that if one […]
Continue reading
Most companies will look at sales when they want to boost business. It makes sense — the more money that comes in, the higher the profits at the end of the quarter or year. However, increasing revenue isn’t the only way to make things better or more profitable. In fact, the way we calculate profitability […]
Continue reading
Adding moving elements to web design isn’t really anything new, but more designers are turning to animation to grab user attention in a crowded marketplace. Although motion graphics are most often seen in portfolio websites, they also work well for business to business (B2B) web designs. About 90% of B2B management feels customer experience (CX) […]
Continue reading
Running a photography business has likely been a dream of yours from the time you picked up your first camera and saw the world through the lens. There’s no arguing that the life of a photographer is rewarding and freeing. You get to choose the types of photographs you take, which clients you do business […]
Continue reading
You can have the best skillset, equipment, office, and approach to productivity in the world – but when it comes to selling your services as a freelancer, psychology is your most effective weapon. And, it’s one of the key ways for you to win new clients consistently. Sure, you’ve got to have some skill to […]
Continue reading
It seems counterintuitive for a designer to purchase a portfolio template. After all, you’re a designer! Why not just make your own? Well, despite being a designer or photographer, you might not have the skills to create an awesome layout yourself – if you’re primarily a logo designer, working with InDesign to create an awesome […]
Continue reading
