Design is more than a nice picture: It streamlines communication between the brand and the audience. Business owners may not know the name of the graphic style, but when ordering a project from a designer, they often imagine the desired result as, “I need something like this.” Some basic knowledge of design styles would simplify […]
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Professional Photography’s Impact on Retail Displays
Retail displays have to serve a number of purposes. They have to grab the attention of passersby, sell a product and show what the item does. Hiring a professional photographer increases the chance you’ll capture the perfect shot that pulls in your target audience. Why Are Retail Displays of Vital Importance? In August, Global Newswire […]
Continue readingDesign Tricks for Creating More Clickable Email CTA Buttons
If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
Continue reading10 Landing Page Builders That Will Save You Time
With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
Continue reading5 Unique Ways to Use a Time-Lapse Video
Adding video to your marketing efforts gives you an edge over your competitors. Time-lapse video lets you take a lengthy period of time and condense it to a short video. You can show the results of your product, before and after shots or any number of other lengthier processes. What Are Time-Lapse Videos Used For? […]
Continue readingThe Best Free Stock Photo Websites
Finding the perfect photo for your next blog post, design project, or advertisement can be a challenge. Luckily, there are a number of great free stock photo websites out there that you can use to get photos for personal or commercial use on any budget (or with no budget at all). In this blog post, […]
Continue readingUnique Offers Your Photography Business Should Provide
Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
Continue readingHow Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingThe Role of Design in Engagement Marketing – What has Changed?
If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
Continue readingThe Hidden Truths to Selling Your Photographs
Professional photographers and amateurs alike often wonder where they can sell their photographs and make the most money. The freedom of creating a stream of revenue by doing something you love—taking photos—is enticing. It sounds perfect, but selling your images isn’t always as simple as just offering them. According to the United States Bureau of […]
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