Hundreds of thousands of consumers will take part in Small Business Saturday, spending billions of dollars in the process. However, it takes more than just being an entrepreneur to catch their eye and secure their business. If you plan on making the occasion successful, you need to strategize and prepare. Cover photo by Marissa Grootes. […]
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An Expansion Guide for Every Photography Business: What You Need to Know
Photographers and their clients once had to shoot images on film, develop the photos and wait to see if the shot turned out. The digital revolution changed all that, introducing DSLR cameras and the ability to review a shot as you take it. Photographers can see instantly if the lighting and other elements were the […]
Continue readingCybersecurity: How Photographers Can Protect Themselves From Attacks
The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]
Continue readingHow Email Marketing Can Save Your Photography Business
Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]
Continue readingShould My Small Business Consider Doing a Referral Program?
One of the most powerful forms of marketing is word-of-mouth. Setting up a referral program for your small business allows you to leverage fans who already love what you do to spread the word about your company and bring in new leads. Average referral rates vary by industry. According to a Referral Candy study, the […]
Continue readingWhy Your Business Needs to Be More Aware of Data Security
Smaller businesses may not worry as much about security breaches as large corporations, but they’re a very real danger to any type of business. Whether you keep only two employees or you have 10,000 on the payroll, you maintain personal data for your workers and your customers that should be protected. Advances in technology haven’t […]
Continue reading7 Essential Freelancer Tools for Staying Organized
You don’t have to look far online to find an entrepreneur telling you that hard work comes second only to more hard work if you want to make it on your own – but honestly, my experience starting my own business suggests there’s more to the story. It’s not glamorous – and it certainly doesn’t […]
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