Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
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You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and
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Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when
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Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large
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Cover photo by rawpixel.com Do you want more customers and better conversion rates? Of course you do. So, the real question is – how can you make sure that the marketing you’re doing delivers this goal? Well, given the enormous difference it makes to the year-on-year turnover of the companies who use it – video
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The right font can make all the difference for a great poster design. Using bold fonts and captivating headlines on your posters, you’ll attract a larger audience to your events and gatherings. From vintage, distressed typefaces to clean and elegant fonts, this list has something for everyone. Who is your favorite font designer for poster
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Social media marketing is a useful and cost-effective way you can drive more traffic to your website or promote your brand. With the right imagery, you can get even more engagement. If you don’t have Photoshop, Affinity Design, or another professional program, online image editors are a great resource for designing these types of graphics. Below
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Earlier this summer, Adobe shared that they were working on a new tool called Project Rush. Today they announced the launch of this cross-device video editing software on their blog, with a slight update to the name. Premiere Rush is an all-in-one video editing app built for busy creators. Premiere Rush is a new cross-device,
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Photo by rawpixel Is LinkedIn working for you as a freelancer? I mean, sure – you’ve got a profile and you’ve filled out some info – but are you really using it to find the best opportunities – or is it sitting there idle, like profiles belonging to millions of other freelancers? The good news is,
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Photo by Antoine Beauvillain There’s a world of marketing lingo that it can be quite difficult to buy into as a freelancer. Sure, when you’re a Google employee sitting around a meeting table with a bunch of other fired-up creatives, the buzzwords and acronyms might flow free and easy – but it’s a different story when
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