When you are a creative staying on top of projects, jotting down your next big idea, and keeping clients and teams on track is a challenging job. You can use various apps and tools to help stay organized, but jumping back and forth from one to another will often lead to details getting lost or […]
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Ever since Snapchat brought temporary posts to the mainstream, the popularity of social media stories has only increased. Apps like Instagram, Facebook, and now even Twitter have adopted stories and they’re part of every user’s daily experience. Rather than the permanent, highly-edited images of standard social media feeds, stories are raw and unedited slices of […]
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If you have been avoiding or neglecting your social media presence because you’re a B2B company, it’s time to rethink your marketing strategy. Social media does more than bring in leads and traffic. It expands your reach and brand in ways that word of mouth can’t accomplish. It doesn’t matter what type of business you […]
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If you’re an avid listener of popular music, then you probably know that rock is either dead or dying. In the 90s and 00s you could turn on a radio station and hear guitar riffs wherever you went, whether it was Nirvana, My Chemical Romance, or Blink-182. These days, even the rock and alternative stations […]
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Today Facebook launched E.gg publicly in the US on the iOS app store. E.gg is an experimental new app from Facebook for making creative webpages, collages, and artistic creations. The app allows you to compile gifs, images, text, and other artistic flairs like stickers, all on one page. You can also reshare and repurpose other […]
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This post was sponsored by FocoDesign. Learn more about their easy to use app for designing Instagram Stories and Posts in our full feature below! These days, content creators leave no stone unturned to come up with stunning social media posts. If you are also an active Instagram user or manage the social handles of […]
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Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
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As more and more users join social networks, the need to build a strong social media marketing strategy grows. But how can you best measure your success? KPIs, short for Key Performance Indicators. These are the metrics startups and large companies alike use to track their growth. Whether it is sales, revenue, traffic, clicks. All […]
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Recently I got a new social media client, and there were a few things I wanted to do differently. There were a lot of videos the client wanted to post on Instagram which were longer than one minute and therefore would need to be posted to IGTV. As far as I knew, I had a […]
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The influence of marketing is involved in every purchasing decision, and the landscape of marketing is constantly changing. 2021 will inevitably see brand new marketing tactics, evolutions of existing ones, and a lot of creative ideas to make the most of the changes 2020 has put on the world. In this blog, we’re covering the […]
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