Competitive markets impede advertising efforts. Regardless of your business niche, you’re bound to come across other brands that offer the same products and services. It’s harder to stand out since customers have more options nowadays. Instead of wasting resources on aggressive ads that yield no results, consider co-branding and running cross-promotions. They’ll help expand your […]
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How Spotify Rappers are Winning at Marketing
If you’re an avid listener of popular music, then you probably know that rock is either dead or dying. In the 90s and 00s you could turn on a radio station and hear guitar riffs wherever you went, whether it was Nirvana, My Chemical Romance, or Blink-182. These days, even the rock and alternative stations […]
Continue readingMaking the Perfect Freelance Playlist
Photo by Emilio Garcia Music can have an enormous impact on how creative and productive we are as freelancers. Now, I realize that might sound like something of an exaggeration – but there’s solid science behind that statement. The right music can help – and the wrong music can very definitely hinder. Here, I’ll expand a […]
Continue reading101 Freelance Business Ideas for Creative People
Starting out as a freelancer can be kind of thrilling. On the one hand it is incredibly scary to do it alone and manage an entire business. On the other hand you now get to work on your own schedule and on projects you are truly passionate about. Because of the growth and popularity of freelancing […]
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