Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
Continue reading
Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a […]
Continue reading
Sometimes it can be a challenge to come up with good, new ideas for your Instagram Story. Marketers constantly need to adapt to get their brands in front of interested people. In this post, we’re taking a look at ten interesting ideas for Instagram Stories and Moments. Used by global brands and micro-influencers alike, these […]
Continue reading
The coronavirus is impacting millions of creators around the world, and in an effort to keep creators inspired during lockdown, Nikon is offering their online classes for free throughout April. The company stated: “Nikon’s mission has always been to empower creators. In these uncertain times, we can do that by helping creators stay inspired, engaged […]
Continue reading
Videos are more than recording and even more than life. It is a media we use for storytelling, furthermore, it is a way for communication. Nowadays, most of our phones feature powerful cameras for both photo and video. Though the condition is easier for us to create, learn to be a videographer is never an […]
Continue reading
How do you make a great travel film? Is it the epic panoramic views or the interesting footage you can’t see back home? We partnered with Tajreen&Co to produce a new video on creating better travel films. Find out how to improve your travel videos with better shots, higher quality audio, and more. Watch Four Tips […]
Continue reading
Photo by Gades Photography You’re about to read an awesome article about storytelling – and I guarantee it’ll help you market your business and improve your LinkedIn experience. I’m not usually so bold with an opening passage – but I can be now because I’m not pioneering the methods I’m talking about, I’m simply relaying them […]
Continue reading
Photo by Jakob Owens Back at the beginning of June, we talked about a host of subtle techniques top startups use in their marketing videos – but what do these things actually look like beyond the theory? Well – prepare to see. The following 5 marketing videos come from a real mixed-bag of companies – ranging […]
Continue reading
Photography composition is one of the fundamental areas one has to master to create amazing photos. Some people have that internal feeling that dictates what works and what doesn’t. Others have to spend some time adjusting their minds to the new principles and concepts. Composition principles are often called laws or rules. I wouldn’t call […]
Continue reading
Cover image by Seth Doyle Businesses of all sizes across all industries are turning to video as a piece of content they can create to promote their products, services, or solutions. Creating a corporate video isn’t a walk in the park; it takes a lot of time and patience to create a perfectly executed corporate […]
Continue reading
