Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
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Mastering the Art of Remote Collaboration: Marketing Strategies for Distributed Teams and Freelancers
Remote work offers many advantages—businesses can cut expenses on architecture, hire top talent anywhere in the world, options for employee hourly paycheck, and give their employees a better work-life balance. However, leading teams that are geographically dispersed can be challenging if you don’t have the proper tools and remote work strategies at your disposal. An […]
Continue readingThe Top Strategies for Branding Your Photography Business
When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
Continue reading10 eCommerce Marketing Strategies for Black Friday/Cyber Monday
The biggest shopping season is upon us – Black Friday and Cyber Monday! Both of these holiday sales are well-known to bring in high traffic and sales to eCommerce sites. This year, it is projected to be one of the most profitable shopping events for eCommerce stores, as many individuals are choosing to skip the […]
Continue readingHow Great Freelancers Deal with Making Mistakes for Clients
Hopefully, you’re here reading this to arm yourself for possible future client errors you make. If not, then you’re probably here because you’ve just frantically Googled ‘I’ve messed up with a client – what should I do?’ Either way – you’re in good company. I’ve made the errors. I’ve tried to work out what to […]
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