A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
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What All Professional Photographers Need to Do as Their Own Boss
Living the dream of running your own photography business is rewarding. However, the business end of things can bog any good entrepreneur down. Professional photographers might not even know where to start with bookkeeping, marketing and figuring out factors such as insurance. What Do I Need to Start My Own Photography Business? The United States […]
Continue reading8 Facets of a Photography Business You Shouldn’t Overlook
Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]
Continue readingThe Top Strategies for Branding Your Photography Business
When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
Continue readingHow to Use Drone Videography for Event Marketing
Undoubtedly, drone videography has changed the landscape of many industries nowadays. In architecture and engineering, drones are now being used to survey sites and structures. Some real estate agents have also been using drone videography to show prospective buyers videos of properties for sale. Interestingly, drones are now widely used to make multiple marketing campaigns […]
Continue reading15 Useful Free Social Media Calendar Templates
Being organized will definitely make your life easier. And if your job revolves around social media and posting time-sensitive content to many platforms, a calendar is essential. Today we’re going through 15 totally free calendars you can use to keep track of all of the content that you need to post. Whether it’s a spreadsheet […]
Continue reading7 Ways B2B Companies Can Leverage Social Media
If you have been avoiding or neglecting your social media presence because you’re a B2B company, it’s time to rethink your marketing strategy. Social media does more than bring in leads and traffic. It expands your reach and brand in ways that word of mouth can’t accomplish. It doesn’t matter what type of business you […]
Continue readingHow to Start a Photography Business With No Money
The photography industry is booming with its increased and specialized demand for specific niches. With this growing need, there has also been a subsequent increase in photographers, making it competitive for those entering the field today. Establishing a business comes with a lot of challenges, and photography is no exception. One of the most prominent […]
Continue reading10 eCommerce Marketing Strategies for Black Friday/Cyber Monday
The biggest shopping season is upon us – Black Friday and Cyber Monday! Both of these holiday sales are well-known to bring in high traffic and sales to eCommerce sites. This year, it is projected to be one of the most profitable shopping events for eCommerce stores, as many individuals are choosing to skip the […]
Continue readingCommon Remote Working Challenges, And How to Overcome Them
A major shift has occurred in companies across the world. Due to the global pandemic, major businesses such as Google’s parent company, Alphabet, have given their workers the option of working from home until the pandemic comes to an end. Other companies have followed in their footsteps and have transitioned their employees to remote work. […]
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