Infographics are great for so many different uses. They help to tell stories, reveal information, and get more visibility among target audiences – all in a visual way that draws the reader in. On top of that, they are incredibly easy to share. But, let’s face it coming up with eye-catching, relatable and entertaining infographics
Continue reading »
More and more marketing plans are incorporating videos and motion graphics into their campaigns as visual marketing continues to expand and grow. Seeing how videos are able to capture and maintain viewers attention more quickly and for longer periods of time, it should be no surprise. While short video clips can capture attention, how can
Continue reading »
Motion graphics, like any strong visual aid, can help attract more eyes to your content and can help tell a story. However, motion graphics often offer this in a more unique and effective way. Creating your own motion graphics using Adobe Premiere Pro or After Effect can be a time-consuming process and with the all
Continue reading »
It seems counterintuitive for a designer to purchase a portfolio template. After all, you’re a designer! Why not just make your own? Well, despite being a designer or photographer, you might not have the skills to create an awesome layout yourself – if you’re primarily a logo designer, working with InDesign to create an awesome
Continue reading »
In the digital world, ‘professional’ is a definite look. It’s tidy, it’s uncluttered, it’s easily understood. Ultimately, it’s a representation of you or your business. So, what happens when you’re putting a business slideshow, animation or video together? Do you hope that you’ve put enough time aside to absolutely encapsulate everything your brand is about? Or
Continue reading »
Social media marketing is a useful and cost-effective way you can drive more traffic to your website or promote your brand. With the right imagery, you can get even more engagement. If you don’t have Photoshop, Affinity Design, or another professional program, online image editors are a great resource for designing these types of graphics. Below
Continue reading »
Photo by John Schnobrich on Unsplash Can a single piece of software make all the difference when it comes to promoting your business? The answer, perhaps surprisingly, is a resounding yes – and while many people would expect that piece of software to be something entirely focused on marketing, they’d be wrong. Adobe’s After Effects holds the key
Continue reading »
The Auto Save feature is a helpful precaution that Adobe builds into Premiere Pro. This feature saves your project so that if the program crashes or your computer dies, you have a backup to continue from. Using your project settings and preferences, you can customize the settings of auto save in Premiere Pro so that
Continue reading »
