Video marketing has evolved from a nice-to-have to an essential strategy for brands looking to connect with their audiences. With people watching an average of 17 hours of video content weekly, there’s a tremendous opportunity to engage potential customers through compelling visual storytelling.The numbers speak volumes about video’s dominance – 93% of companies used video […]
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From Zero to Viral: What Separates the Winners from the Flops
Why does one video hit ten million views overnight, while another may get merely three likes—two of which are from the creator and their best friend? And what if you have low or zero engagement with your audience but want to go viral on social media?Let’s take it easy and start with this. The first […]
Continue readingBest Practices for Expanding Your Audience With Video Marketing
In today’s rapidly evolving digital landscape, video marketing stands out as a pivotal strategy for businesses aiming to enhance their brand visibility and connect deeply with their audience. This dynamic and engaging form of content marketing has surged in popularity, driven by its unmatched ability to capture attention, evoke emotion, and deliver messages in a compelling […]
Continue readingInstagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette.As a highly visual platform, Instagram has always been […]
Continue readingHow to Optimize Your YouTube Channel for SEO
With over 2 billion active users and over 500 hours of video uploaded every minute, YouTube is a powerful platform for content creators in every niche imaginable. However, simply uploading videos is not enough to reach your target audience. To maximize your visibility and grow your channel, it’s essential to optimize your YouTube channel for […]
Continue readingBreaking Down YouTube Analytics to Crack Your Channel’s Code to Success
YouTube is a powerful platform for creators, businesses, and personalities if they know how to navigate it. But, the sheer volume of videos makes it harder and harder to stand out from the crowd. And as a YouTube creator, you’re probably struck with the same question repeatedly: “How do I keep growing my channel?” While you’ve probably […]
Continue reading5 Unique Ways to Use a Time-Lapse Video
Adding video to your marketing efforts gives you an edge over your competitors. Time-lapse video lets you take a lengthy period of time and condense it to a short video. You can show the results of your product, before and after shots or any number of other lengthier processes. What Are Time-Lapse Videos Used For? […]
Continue readingHow to Create Videos for Social Media
You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and […]
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