Video Marketing Fundamentals: Build an Effective Online Presence in 2025

Video Marketing Fundamentals: Build an Effective Online Presence in 2025

Video marketing has evolved from a nice-to-have to an essential strategy for brands looking to connect with their audiences. With people watching an average of 17 hours of video content weekly, there’s a tremendous opportunity to engage potential customers through compelling visual storytelling. The numbers speak volumes about video’s dominance – 93% of companies used […]

Continue reading

Growing Your Audience Through Livestreams and Real-Time Content

Growing Your Audience Through Livestreams and Real-Time Content

Written by: Myrtle Bautista Despite highly edited videos and well-shot photos taking over online feeds, raw, in-the-moment moments are still growing in popularity. Authenticity is the unique characteristic that distinguishes livestreams and other real-time content. Audiences crave connection, and the most fascinating experience is witnessing someone respond, reveal, or react in real time. Due to […]

Continue reading