Experiential marketing is a dynamic strategy implemented to immerse individuals in memorable experiences. This approach isn’t about passive consumption; it’s about active participation. It seeks to establish meaningful connections between brands and consumers by offering engaging experiences that resonate long after the event ends.Customer engagement is at the core of this strategy. More than simply […]
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How Spotify Rappers are Winning at Marketing
If you’re an avid listener of popular music, then you probably know that rock is either dead or dying. In the 90s and 00s you could turn on a radio station and hear guitar riffs wherever you went, whether it was Nirvana, My Chemical Romance, or Blink-182. These days, even the rock and alternative stations […]
Continue readingLinkedIn Storytelling Tips
Photo by Gades Photography You’re about to read an awesome article about storytelling – and I guarantee it’ll help you market your business and improve your LinkedIn experience. I’m not usually so bold with an opening passage – but I can be now because I’m not pioneering the methods I’m talking about, I’m simply relaying them […]
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