In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has […]
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Did you know that over 50 million people in the U.S. have some form of disability? That’s over 15% of the population, according to the ADA. And yet, despite this huge potential audience for websites and digital content, many businesses still don’t prioritize accessibility when creating their online presence. Creating accessible websites should be a […]
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If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
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With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
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Minimalism is a design trend that comes and goes but is never truly out of style. Less is more is a good approach when it comes to drawing user attention to specific features on your website. If you find your site growing cluttered and without a particular purpose for each page, it might be time […]
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As we step into 2022, those among us interested in design are looking forward to discovering which trends are forecast to take center stage in the coming year. So, we’ve rounded up ten design trends that seem promising, along with examples that adequately illustrate the use of each. Let’s dive right in. Cover image via […]
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Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
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Minimalism is the art of keeping things simple. For some people, it’s a way of life, and it keeps the clutter out of their living space while directing their focus to what’s truly important to a happy home. Minimalist web design doesn’t mean a lack of design, but that every element has a particular purpose […]
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Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
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Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time, […]
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