Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70
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Selecting a great theme is essential when building a website with WordPress. The theme of your WordPress website is important because having the wrong theme can throw off the feel and vibe of your website. This will leave your website visitors confused and perplexed as to what they should be doing when visiting your website.
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Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
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Event photography is a popular field that many hobbyist turned professionals begin with. This is because getting your first paid gig can be easier than if you decided to jump right into fashion or travel photography. Deciding which area of event photography you want to get started in will be your first step when looking
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Choosing the right font for your website can be an exhausting thing. Not only do you want it to look fabulous and feel right but you also want your readers and audience to “Wow!” and remember your site. How do you do that though? Picking a selection of fonts that fit your theme and style
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Social media marketing is a useful and cost-effective way you can drive more traffic to your website or promote your brand. With the right imagery, you can get even more engagement. If you don’t have Photoshop, Affinity Design, or another professional program, online image editors are a great resource for designing these types of graphics. Below
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Starting out as a freelancer can be kind of thrilling. On the one hand it is incredibly scary to do it alone and manage an entire business. On the other hand you now get to work on your own schedule and on projects you are truly passionate about. Because of the growth and popularity of freelancing
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It’s a topic that inspires fear, confusion, and apathy. Networking can feel like a fool’s game at times. Particularly for those starting out, advice about the dos and don’ts can be hard to find. Whilst there’s no hard fast way to get ahead, there are a few tips I would offer on how to increase
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Growing a photography business involves a number of key steps. First and foremost you need to develop your skills as a photographer. Then you need to find a way to show people your photos. After that, you can start to market your photography work and land clients. From that point on, it is about growing your network
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Photographers usually work freelance. As a result, it never hurts to have a continuing stream of clients for your business. If there’s one thing you can never get enough of, it’s more clients. That begs the question, how do you snag more of them? It all stars and ends with marketing. Far too many photographers
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