Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
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A well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape. And the best approach towards creating a portfolio? Building an actual photography portfolio website. Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations. But it should be so much […]
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Having amazing photography skills isn’t enough to be a successful photographer these days. You can create a website to show off your work, network with people in your local area, and more. In this article, we’ll cover these methods and more so you can unlock new photography clients, fast! And in the spirit of being […]
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Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
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If you’re serious about blogging and want to work with brands to monetize your writing, then you should create a media kit for bloggers! It can be your gateway to new income streams, exciting partnerships, and a lot of saved time. In this blog, we’ll be covering what a media kit is, why you need […]
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Alongside services like SquareSpace, Wix, and more, WordPress is a fantastic website creation platform. When it comes to your photography business, WordPress makes a great option for launching your portfolio. It’s easy to use and you can create a gorgeous online gallery to show off your work. WordPress has a great reputation for its flexibility, […]
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Local video clients may feel few and far between. But there are plenty of great ways to attract clients in your area that are highly relevant and willing to pay. In this blog we’ll be breaking down ten surefire ways to attract new clients that are in your local area. They require creativity, tenacity, and […]
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You already understand how impactful video can be as part of your marketing strategy. Making sure your videos are branded and reflect your values and goals for your company requires a bit more diligence and effort. The number of people viewing branded video content has increased by 258% on Facebook and 99% on YouTube in […]
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SEO, or search engine optimization, is a way to optimize your website for discoverability online. The more relevant eyes see your site, the more sales and conversions you can potentially get. Local SEO is similar, but focuses on optimizing your web presence for local searches. This is a beneficial marketing strategy for businesses that only […]
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If you’re a photographer wondering what the best way to show off your work is, we’ve come up with this list of the ten best websites for hosting your portfolio. We’ve discussed some of the pros and cons, as well as broken down the pricing, so you’ll be able to make an informed decision whether […]
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