Knowing what to include on your business website is challenging. Should you showcase certain aspects that make your business unique? Which ones will customers care about? Showcasing your employees will allow you to share your company culture and put a face on your brand. You can show that you’re made up of real people who
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As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for,
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Smaller businesses may not worry as much about security breaches as large corporations, but they’re a very real danger to any type of business. Whether you keep only two employees or you have 10,000 on the payroll, you maintain personal data for your workers and your customers that should be protected. Advances in technology haven’t
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Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70
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Selecting a great theme is essential when building a website with WordPress. The theme of your WordPress website is important because having the wrong theme can throw off the feel and vibe of your website. This will leave your website visitors confused and perplexed as to what they should be doing when visiting your website.
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Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
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Event photography is a popular field that many hobbyist turned professionals begin with. This is because getting your first paid gig can be easier than if you decided to jump right into fashion or travel photography. Deciding which area of event photography you want to get started in will be your first step when looking
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Choosing the right font for your website can be an exhausting thing. Not only do you want it to look fabulous and feel right but you also want your readers and audience to “Wow!” and remember your site. How do you do that though? Picking a selection of fonts that fit your theme and style
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Social media marketing is a useful and cost-effective way you can drive more traffic to your website or promote your brand. With the right imagery, you can get even more engagement. If you don’t have Photoshop, Affinity Design, or another professional program, online image editors are a great resource for designing these types of graphics. Below
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Starting out as a freelancer can be kind of thrilling. On the one hand it is incredibly scary to do it alone and manage an entire business. On the other hand you now get to work on your own schedule and on projects you are truly passionate about. Because of the growth and popularity of freelancing
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