Nothing can be more fulfilling than acquiring and winning new customers for your business. However, the real challenge is in retaining and keeping these customers for good. So how do you go about ensuring customer retention for your business? This page shares with you some practical tips for building customer loyalty. Read on to learn […]
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In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has […]
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Did you know that over 50 million people in the U.S. have some form of disability? That’s over 15% of the population, according to the ADA. And yet, despite this huge potential audience for websites and digital content, many businesses still don’t prioritize accessibility when creating their online presence. Creating accessible websites should be a […]
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With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
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How your landing page looks is just as important as the actual product or service information you provide on it. After all, humans are incredibly visual beings, and your visitors can be swayed by a certain color or an image. That being said, let’s take a look at seven landing page visual hacks that will […]
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Minimalism is a design trend that comes and goes but is never truly out of style. Less is more is a good approach when it comes to drawing user attention to specific features on your website. If you find your site growing cluttered and without a particular purpose for each page, it might be time […]
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Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
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A well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape. And the best approach towards creating a portfolio? Building an actual photography portfolio website. Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations. But it should be so much […]
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Having amazing photography skills isn’t enough to be a successful photographer these days. You can create a website to show off your work, network with people in your local area, and more. In this article, we’ll cover these methods and more so you can unlock new photography clients, fast! And in the spirit of being […]
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Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
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