Since its inception in October 2010, we have witnessed Instagram gain phenomenal popularity and become a social networking staple worldwide. Instagram has been gaining tremendous traction after its affiliation with Facebook.
Instagram is a social media platform where small-businesses have become outright brands and everyday users have become global celebrities overnight. These users and businesses have reached new heights of glory and they became social influencers. The social media influencers play a pivotal role in inspiring brands and businesses on ways to become renowned using the versatile and powerful platform, becoming an instance of dedication and self-sustenance. Experts believe that organizations are advertising in a whole new way today – by partnering with local influencers. They have shifted away from broadcast and print mediums to social media influencers for promoting their products.
What Do You Mean by a Social Media Influencer?
A social media influencer seems to be a user who has achieved credibility and established authority in a particular industry, has easy access to a massive audience and is adept at persuading others to follow his or her recommendations. An Instagram influencer has the authenticity and the right tools to grab the attention of several viewers on a consistent basis and is great at motivating and inspiring others to broaden their overall social reach and online brand awareness. An influencer could be anybody right from a celebrity to a simple blogger to an entrepreneur online.
Influencers are required to go about capitalizing a niche for attaining widespread popularity and credibility. Instagram influencers are from all walks of life. For instance, we find at https://www.nbcnews.com, October was ‘Hispanic Heritage Month’. Hence, the life and achievements of five top Latina influencers were highlighted. These Latinas have been generating empowering and influential content. Let us consider a few social media influencers whom you could follow on Instagram for drawing inspiration from them.
Camila Coelho is a fashion blogger and makeup vlogger. This Brazilian-American Instagrammer has established a niche for herself quickly in the beauty and aesthetics industry. She is based in Boston and came to limelight from 2010 while posting beauty tips on YouTube Channel in her native Portuguese. Meanwhile, she started the English version channel in 2011 and named it MakeUpByCamila2. She at once accumulated nearly 1.2 million subscribers across the globe. Besides hairstyle and spring makeup tutorials, the brunette beauty and style icon has shared three important tips.
- Believe in yourself.
- Do Everything 100 percent.
- Don’t be scared of failure as you could learn from it.
If you harness influencer marketing, you could broaden your reach and easily grow your account.
Selena Gomez has been the most followed Instagrammer for three consecutive years until the famous soccer player Cristiano Ronaldo usurped her very recently. We know that Selena has been an amazing celebrity influencer with more than 144 million followers. This award-winning singer has been actively using her Instagram and other social media accounts for promoting charitable causes like her active role in safeguarding kids from violence and efforts against human trafficking. She has been sharing numerous personal pictures and videos for interacting actively with her humungous fan base. You could be a social influencer if you promote whatever you want to simply by using a personal touch and engaging with all your followers.
For people aspiring to become a well-known Internet personality who could gain a television deal in the future, Cameron Dallas certainly is the person to follow. Even though he had a lot more following on YouTube and Vine as compared to Instagram, he is quite a star on Instagram too with more than 21 million followers.
His videos are ranging from song previews to shorts. He also has a passion for singing. He got a show called ‘Chasing Cameron’ from Netflix thanks to his Internet fame. His posts are amazing and we find personal charismatic touches instilled in them that help in connecting and engaging with him. Cameron Dallas has proved via his Instagram account that flaunting your personality and interests could go a long way in gaining you an outstanding fandom.
Ronaldo is the world-famous soccer star and nobody could match him in terms of social media following. He is the man who enjoys the biggest following today. This amazing Juventus soccer megastar ranks third in terms of the highest-paid influencers on Instagram and he is known to make $750,000 for every sponsored post. He has over 145.3 million Instagram followers and he works for top brands like Nike. He loves sharing his training and game posts and some beautiful family pictures. We know that the world would be following Ronaldo wherever he goes.
The best thing that Ronaldo does on Instagram is that he is used to posting frequently and consistently. He makes a conscious effort to keep his followers and fans committed to him and his amazing content with consistent updates on everything happening in his life. You must keep your fans interested in your Instagram content by posting regularly and sharing top-quality content.
The Oklahoma-born makeup expert is arguably the world’s most influential beauty expert, with a wide-ranging social media outreach. She started as a blogger and has transformed her Instagram page, @hudabeauty, to gain 29 million followers for the makeup tutorials she puts out.
If you're in the makeup and beauty sector, Instagram is the ideal outlet to promote your brand. After all, beauty is largely about appearance and Instagram is about visuals. Her keys to success have been showing off successful makeup applications, establishing makeup trends, sharing reviews, and creating how-to’s. Huda now has her own makeup line, and her page is filled with videos showcasing people applying their makeup, product plugs, occasional fashion advice, and more. Many people are searching for the tips and tutorials she shares, and that's as relatable as you can get and a big reason for her success.
An Australian personal trainer and entrepreneur with just under 10.5 million followers, Itsines posts several workout videos, inspirational messages, and diet tips on her page. Named by Time magazine as one of the Top 30 Most Influential People on the Internet, Itsines creates posts that feature her Bikini Body Guides (BBG), showing herself or other women on the program. Fitness is an incredibly viable industry to promote on social media as these workout videos and diet options are easy to follow on social media. Also, seeing results on social media can only serve as motivation for your own fitness goals. Use your social media to show how clients have benefited from your products or services.
Much like fitness, food is another thing you can easily promote on social media and attract a diverse following. With 2.4 million followers, owner Marian Ezzedine makes her page a one-stop source for easy-to-make recipes, with particular emphasis on healthier food options. From Chili Lime Shrimp to Asian Beef Lettuce Wraps, every dish is presented in an aesthetically-pleasing way to satisfy all tastes and preferences. Her page is well-organized, inviting, and also features recommendations and travel videos for variety. Though Cooking with Mima is about culinary efforts, the page does have some variation to keep visitors interested. That’s a tip all marketers can follow. Provide the quantity and quality of posts to appeal to a wide range of people, like foodies, who have diverse interests.
Kylie Jenner has become a powerful influencer thanks to her 118.5 million followers. Being a versatile woman, she flaunts her modelling, socialite status, and makeup empire through her Instagram posts. She also makes good money off sponsored posts too. According to Hopper HQ’s Instagram Rich List, Jenner makes one million dollars per sponsored Instagram post, making her the highest paid Instagram influencer around. Jenner promotes her own products. She is always seen showing off her newest makeup kits. It can be helpful for your business to show the people behind your brand, using or demonstrating your products.
Another internet personality and filmmaker who found fame through his vlogs and other videos, Zach King has over 21 million followers thanks to his stories that make people smile. He posts random videos, comedic videos, and other fun visuals.
Everything he posts is designed to get you to laugh or smile, making life’s stresses easier to contend with. Zach King is dominating the casual content game. People want to see light-hearted content in their feed. So try sharing the occasional meme or quote that relates to your business but will make your followers smile and maybe even send it to their friends.
With more than 1.4 million subscribers on Instagram, this reputed digital marketing organization is surely one of the pioneers and foremost motivational and inspirational accounts on Instagram. It offers powerful inspirational messages that are shared every day and the posts are custom-tailored to everybody from people belonging to the Fortune 500 category to regular people looking for some advice and direction in life. Tim Karsliyev, the Daily Dose founder enjoys a reach of more than 200 million people that accounts for ¼ of the entire people using Instagram across the globe. He believes in being proactive and making a difference instead of just going on hoping that things would change. From memes to pictures to some other visual formats, we understand that Daily Dose utilizes an effective yet simple method of relating to Instagram users.
You must consider learning from influencers on Instagram from your industry. Instagram influencers are used to combining their personal touch and brand awareness with consistent posting for attracting more and more followers and keeping them committed. If you wish to gain success in your business you must tie-up with the major influencers relevant to your brand and industry. This way you could boost your brand online and gain more visibility.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.