Many people are drawn to new things because of jealousy, or someone pushing them, or even for monetary gain, but not many people are drawn to something new because it provides purpose, or reason. Photographer Alex Strohl didn’t pick up a camera because he wanted to show off. He had just gotten kicked out of […]
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The Buyer’s Journey and What Content to Create in Each Stage
The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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