Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
Continue readingInspiration
Inspiring articles about photography, graphic design, video editing, and so much more. Discover new subjects that intrigue you and learn about different creative projects from talented artists, photographers, and producers around the world.
Seaside Escapes: Video Tours Of Coastal Cottages
In the quest for tranquility and a picturesque escape, seaside cottages stand as beacons of serenity, offering a unique blend of coastal charm and homely comfort. These havens, nestled along the shorelines, provide not just a view but an immersive experience of the sea’s timeless dance. With the world gradually rediscovering the joy of travel, […]
Continue readingCapturing Consumer Engagement: The Power of Photography in Experiential Marketing
Experiential marketing is a dynamic strategy implemented to immerse individuals in memorable experiences. This approach isn’t about passive consumption; it’s about active participation. It seeks to establish meaningful connections between brands and consumers by offering engaging experiences that resonate long after the event ends. Customer engagement is at the core of this strategy. More than […]
Continue readingBudgeting Hacks for Aspiring Entrepreneurs in the Digital Arts Space
Striking out in the arena of digital arts demands not just creativity but also financial savvy. For the photographer or designer at the starting line, stretching each dollar is as critical as the art itself. So how can you keep your budget lean without clipping the wings of your artistic vision? If this sounds like […]
Continue reading5 Ways to Create Multilingual Video Content that Converts
Imagine surfing your Facebook feeds only to see a video advertisement promoting your favorite scrub tool, but you can’t make out the message because they are in an entirely different language. That’s how it is when video marketers send out unilingual video content to more than one audience segment with distinct languages and geographical differences. […]
Continue readingThe Bohdan Lee Interview
As creators, we all take different paths in our creative journeys – that is what makes us unique. Although we may have the same goals and aspirations, it’s our own, individual journeys that set us all apart. Sitting down with Bohdan Lee, it is very clear that his passion has always been to help others […]
Continue readingInstagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
Continue readingUnveiling the Power of Lightroom Presets: Benefits and Pro Tips for Choosing and Applying the Right One
In the world of photography, time is of the essence. Every minute spent on editing is a minute away from capturing more moments. This is where Lightroom presets come into play, offering a shortcut to stunning edits with just a few clicks. In this article, we’ll explore the myriad benefits of using Lightroom presets and […]
Continue readingThe Role of Merchandising Software in Customer Engagement
Step into a world where every aisle, every shelf, and every product is meticulously crafted to captivate your senses and beckon you to explore further. In the world of retail, success is not only determined by the quality of the products or their prices; it depends on the skillful presentation and thoughtful store layout. The […]
Continue reading9 Brainstorming Techniques for Effective Teams
This is a result achieved by ten employees who brainstormed for an ad campaign guided by Alex Osborn, the “father” of brainstorming. Brainstorming has always been a huge buzzword, especially in project management. No wonder, as the process develops creative problem solving skills, the study shows. The better your team brainstorms – the higher chances […]
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