Imagine surfing your Facebook feeds only to see a video advertisement promoting your favorite scrub tool, but you can’t make out the message because they are in an entirely different language. That’s how it is when video marketers send out unilingual video content to more than one audience segment with distinct languages and geographical differences. […]
Continue readingInspiration
Inspiring articles about photography, graphic design, video editing, and so much more. Discover new subjects that intrigue you and learn about different creative projects from talented artists, photographers, and producers around the world.
The Bohdan Lee Interview
As creators, we all take different paths in our creative journeys – that is what makes us unique. Although we may have the same goals and aspirations, it’s our own, individual journeys that set us all apart. Sitting down with Bohdan Lee, it is very clear that his passion has always been to help others […]
Continue readingInstagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
Continue readingUnveiling the Power of Lightroom Presets: Benefits and Pro Tips for Choosing and Applying the Right One
In the world of photography, time is of the essence. Every minute spent on editing is a minute away from capturing more moments. This is where Lightroom presets come into play, offering a shortcut to stunning edits with just a few clicks. In this article, we’ll explore the myriad benefits of using Lightroom presets and […]
Continue readingThe Role of Merchandising Software in Customer Engagement
Step into a world where every aisle, every shelf, and every product is meticulously crafted to captivate your senses and beckon you to explore further. In the world of retail, success is not only determined by the quality of the products or their prices; it depends on the skillful presentation and thoughtful store layout. The […]
Continue reading9 Brainstorming Techniques for Effective Teams
This is a result achieved by ten employees who brainstormed for an ad campaign guided by Alex Osborn, the “father” of brainstorming. Brainstorming has always been a huge buzzword, especially in project management. No wonder, as the process develops creative problem solving skills, the study shows. The better your team brainstorms – the higher chances […]
Continue reading8 Photography Trends for Holiday Marketing
Holiday marketing aims to attract customers on the eve and the period of the most significant events for the target audience. We are talking about not only major events such as the New Year or Black Friday but also more local and no less important dates, for example, Student’s Day or Valentine’s Day. Depending on […]
Continue readingUsing Canva Templates to Boost Your College Presentation
Are you tired of the same old routine of grading college papers and providing repetitive teacher comments for students’ writing? If you’re looking for a spell for good grades and aiming to create standout presentations, Canva is here to revolutionize your approach. In this comprehensive guide, we’ll explore how Canva’s free templates can enhance your […]
Continue reading5 Trailblazing Corporate Photographers Who Bring Authenticity and Impact Through the Lens
Traditionally, professional headshots are simple, clean and stiff. A handful of contemporary corporate photographers want to change that with their work. Their innovative techniques and creative approaches make their photos more genuine and impactful. Cover photo by Ailbhe Flynn. A Photographer Celebrates His Monumental Achievement David Hume Kennerly recently celebrated the 50th anniversary of his […]
Continue readingHow to Become an NFT Artist
The emergence of non-fungible tokens (NFTs) has revolutionized the way we buy, sell and above all observe digital assets. It created an entirely new artistic wave, empowering art enthusiasts to broaden their creative horizons. In return, digital artists have found new ways to showcase their skills and monetize their efforts by directly connecting with global […]
Continue reading