Business tips for photographers, designers, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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Newborn and baby photography is becoming increasingly popular as more parents look to document the precious early days of their baby’s life. Helping parents create these beautiful memories with their child can certainly be rewarding, but photographing babies also brings new challenges and a lot of responsibility. So if you already understand the basics of
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Hey y’all! This article is oriented around selecting a make-up artist for a photo shoot. Make-up artists—or “MUAs”—are useful for nearly any portrait shoot, enhancing a person’s natural beauty or adding a funky element to what you’re doing. It’s important to find the right MUA to ensure that you don’t end up with Katy Perry,
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Congrats, you’re a rare breed. By seeking out tips on becoming better at office photography, you join a small minority of people who have figured out that there is something that is quite different about this brand of photography. What makes ‘Office Photography’ different? Talking broadly about ‘photography’ can be deceptive, because there is really no general
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Once you’ve gotten to a certain point in your portraiture work, it can be really fun to start working with agency models. This can be intimidating at first, but super worth it: signed models are generally more experienced and have a level of comfortability in front of the camera. But, how do you actually approach
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Cover photo by Jakob Owens. See all of Jakob’s products here. Advancing from a hobbyist to a professional photographer involves a few important steps. The first and main step is figuring out how to start earning money. Finding paid opportunities can be extremely hard, especially considering the sheer amount of people pursuing photography these days. Determining
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Like many other creative professionals, photographers often tend to be so focused on improving their craft that they neglect the business side of things. But even though it will initially require some extra time and effort, getting properly organized will help things run more smoothly and can even allow you to spend more time doing
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Ask the nearest person what they think of sales people and I’ll bet they respond with comments akin to “slimy” or “con-men”. Sales has a bad rep, but a business without sales ceases to be a business. So how does this relate to photography? Well, unless you’re a high-flying photographer to the rich and famous,
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Do you know what kind of reputation your business has online? Did you know that good or bad, you can absolutely shape that reputation? Social media and online engagement – like responding to online reviews – is a two-way conversation, even if it may not seem that way. Every time you post an image or
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Imagine a world where you could focus on the things you love and ignore the rest. Unfortunately, that world doesn’t exist. Many professional photographers – especially the freelancers among us – find themselves frazzled and overwhelmed by, well, the business side of their business. Hands up if you’re constantly working longer hours, forgetting important things, and
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A commercial photographer thrives with professionalism at the front of their mind when shooting for brochures, websites, advertisements, products and much more. When a business chooses to take advantage of a commercial photographer and their skills, the hired freelancer benefits from the flexibility of their schedule to show off the work in which they specialize.
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