Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
Check out our Interviews Category for more.
Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
Continue reading
Few marketing departments will get much done without proper project management tools! A team with the right tools is able to plan, analyze, adapt, and execute with ease. Marketing teams have to handle ad campaigns, email campaigns, social media, and many other tasks. How do you even start to organize them all? Here are some […]
Continue reading
If you’re a photographer/filmmaker like me, you probably want to spend the majority of your time shooting or creating, and avoid the computer work as much as possible. But the more serious you get as a photographer/filmmaker, the more you’ll have to be doing computer work: planning shoot times, organizing gear, researching teams and equipment, […]
Continue reading
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue reading
If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
Continue reading
Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
Continue reading
Maybe you’re here because you’re looking for a new network-attached storage (NAS) solution, or maybe you’re here because you were intrigued by the ridiculous name of the Jellyfish NAS. Either way, in this article we’ll be breaking down the Jellyfish NAS, how it compares to other storage solutions, and more. What is a NAS? If […]
Continue reading
When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
Continue reading
A well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape. And the best approach towards creating a portfolio? Building an actual photography portfolio website. Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations. But it should be so much […]
Continue reading
Whether you create vlogs, let’s plays, do-it-yourself videos, or any conceivable kind of YouTube content, you’ve probably groaned when it comes time to edit your footage. Editing isn’t for everyone, and a lot of people prefer the process of filming the video and starring in it, rather than putting the final pieces together. Editing can […]
Continue reading
