Business Articles and Resources for Creative Professionals

How to Get Hired as a Video Editor

Between YouTube, TikTok, online courses, digital ads, and short films, the demand for professional video editors is high. But how do you even get hired as one? Maybe you could find a job application for a large production house, but how would you go about finding a YouTube creator in need of an editor? Here […]

Why Your Photography Business Needs Better Office Organization

Photographers tend to be creative souls. Unfortunately, innovative individuals sometimes aren’t the most organized when it comes to keeping an office space in shape. Improving office organization applies to everything from decluttering to instituting better business processes. Studies show being more organized boosts stress management and well-being, which in turn leads to better productivity. Getting […]

How Shawn Rubel Grew Vecteezy from Side Hustle to International Creative Marketplace

Working in a creative field like design or photography provides unparalleled flexibility and unlimited possibilities. Side hustles and personal projects are common for creative professionals, and sometimes they lead to something big. Vecteezy is a creative marketplace that offers millions of free stock photos, vector graphics, and 4K stock videos to designers, marketers, and business […]

How to Boost Reach with Instagram Hashtags

Instagram is one of the few social media platforms that marketers adore. Its audience of over 1 billion users guarantees advertisers a massive reach. The platform provides marketers several ways to reach or communicate with this audience. One of which is through the use of hashtags. Hashtags, when added to an Instagram post or content, […]

How to Grow Your Photography Business in a Saturated Location

Are you trying to get your photography business to take off, but there are numerous competitors in the area? The small businesses that think outside the box and come up with unique angles are the ones with thriving revenue year after year. You may have to work a bit harder than someone with little competition, […]

How to Use Drone Videography for Event Marketing

Undoubtedly, drone videography has changed the landscape of many industries nowadays. In architecture and engineering, drones are now being used to survey sites and structures. Some real estate agents have also been using drone videography to show prospective buyers videos of properties for sale. Interestingly, drones are now widely used to make multiple marketing campaigns […]

Best Practices for Video Asset Management at Large Organizations

Video files are massive and your company may have a lot of them, between live event footage, social media videos, and more. You don’t want your files to get lost, or for there to be duplicates running around everywhere. You also don’t want constant questions about where a file lives or how to access a […]

Why Basic Photography Concepts Apply to All Businesses

Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]

The Best CRM Tools for Small Businesses

A CRM, or customer relationship manager, is an essential tool that all digital marketers need. It helps to automate many marketing tasks, keep customers engaged, and store all of the data you need about those customers and how you’ve interacted with them. But shopping for a CRM is difficult. There are dozens of great options. […]