Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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AI copywriting tools have promised to change the world of marketing writing for the better. They can help break writers out of their writer’s block, they can help generate repetitive blocks of text, and they can create more words per minute than a human could ever hope to do. But as with all things AI, […]
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Advertising is the fuel to any business, nowadays, nearly there’s not a single webpage or application that doesn’t show pop-up ads or short videos promoting a brand, a product, or a service, and this is called digital advertising, which is characterized by using digital media channels to communicate with the audience. Online banners are known […]
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Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
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Event photography is an exciting career path. You get to be social and creative at the same time. On top of that, most event photographers work freelance which makes the career even more appealing. What’s not to love about having complete control over your work schedule and projects? While event photography can be challenging at […]
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The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]
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Instagram has come a long way from being a simple photo-sharing app. Back when Facebook was stealing the show by being a platform that shared an overwhelmingly high amount of data, Instagram looked like a phone gallery that had gone public. However, things changed drastically when Facebook (now Meta) took over Instagram. Instagram has become […]
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Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
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Owning a restaurant is exciting and challenging. That’s especially true in these times where a global pandemic has turned just about every restaurant into a takeout establishment. Your restaurant menu and menu template may have been designed for diners sitting at tables, not people ordering online. While we’d like to say there will be a […]
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If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
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Video creation is a popular field of work for freelancers today and covers a wide range of opportunities. In prior decades, the cost to produce a single video meant this career was out of reach for many budding filmmakers. Today, advancements in camera hardware and editing software have made it much more affordable for anyone […]
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