Business tips for photographers, designers, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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The Bell Sisters’ Free Lightroom Preset Pack is available to you for free! Get a taster of what The Bell Sisters’ Lightroom Presets are like with this exclusive free download on FilterGrade. These Lightroom Presets have been created to give your photographs a stunning professional finish, with soft creamy semi-matte overtones and rich contrasting colours.
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Everyone in business needs to be in the business of social media marketing. No matter your opinion on social media as a whole, it’s impossible to ignore that that’s where customers spend their time. But even now that social media is an integral part of our lives, many businesses still struggle to create social media
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Traveling is invigorating. Whether you are traveling for work or pleasure, you can always learn something from your trips. What’s not invigorating is the cost of travel, especially flights. Typically airfare and accommodations make up the largest expense of a trip. To help reduce your travel expenses and save money, you can find cheaper flights
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Social media is an amazing tool for marketers everywhere, as it’s a great way to engage with and advertise to customers. And it can have great ROI. But the biggest challenge is often proving that ROI to management and being able to show that your efforts are working well. That’s where social media tracking tools
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Producing large-scale commercial audio and visual content requires a number of moving parts. From the production team to the location and legal aspects, there can be a lot going on. One key component of commercial photography and film projects is obtaining permits. When Do You Need a Permit? If you are planning a commercial photo
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What is the NAB Show? The NAB Show, or the National Association of Broadcasters‘ show, is an industry event for advertisers, media, entertainment, and technology companies to showcase innovative products and new developments. Dubbed the “ultimate event for the media, entertainment, and technology industry.” The NAB puts on an amazing five-day conference for media executives of
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Color grading your footage is extremely important. So important, that many people even recognize and recall tv shows and movies by their color or ‘look’. When editing colors, it can be difficult to align your footage and find the right effects to match your shooting style. Lookup tables, or LUTs, are a useful tool you
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It’s a topic that inspires fear, confusion, and apathy. Networking can feel like a fool’s game at times. Particularly for those starting out, advice about the dos and don’ts can be hard to find. Whilst there’s no hard fast way to get ahead, there are a few tips I would offer on how to increase
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Being a photographer can be great. You are making a career out of your passion and your talent, and you get access to some awesome places. However, no one said it would be easy starting out. Chances are, you are starting out on a local level in your town of residence, and you need to
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Finding the right lenses for real estate photography is difficult. You have to look for a number of specifications to make sure the lens is applicable to your projects. Below is a small checklist I put together to help you when searching for the perfect lens. Keep in mind this article focuses entirely on full
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