Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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Marketing has changed since the rise of social media. One of the biggest changes is that almost every account seems to have a logo, brand, or local business being named and promoted. More and more people are tuning to social media influencers to get their latest opinions and reviews on some of the most well-known
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The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from
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Becoming a social media influencer seems to be easier than ever. Every time you scroll through one social media platform you will come across countless influencers promoting, displaying, reviewing, or sharing some brand or product. The earning potential for influencers is astounding, making it a highly competitive field that everyone wants to break into. But
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Remote employees have been reported to be more productive than in-office employees, according to a study by Inc.; however, that doesn’t mean you’ll always feel more productive when working from home. Quite the contrary, there are many distractions when working in the same space where you live: laundry to be switched over, the loud neighbor
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When it comes to project management tools you want something that is easy to access by all team members, is affordable, and helps streamline your workflow quickly and efficiently. As a videographer, the right project management tool can help you stay on schedule, focus on the key aspects of the project, and cut out time
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Are you making the most of every enquiry, pitch or connection you make with potential customers? Maybe you think you are – or maybe you think your company could do better – but one thing’s for sure, if you’re guessing at the answer, I guarantee you’re trailing behind other businesses in your sector. I used
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Cloud computing has impacted all types of businesses, including photography. However, when it comes to photographs, not all types of cloud computing are equal. The kind that’s best for you can also depend on the style of the pictures you take. Statista places the cloud computing market somewhere north of $146 billion, with a projected
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Social media influencers rely on a variety of social media platforms to establish themselves as their own independent brand. Doing this helps get them noticed by companies and businesses looking to reach wider markets, and while social media is vital for an influencer, what many neglect to consider is that social media platforms can shut
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In the year 2020, we will be witnessing a major rise in the number of start-ups enterprises. With this rise in start-ups all over the world and a continuous need for branding, why should we engage in old branding practices? If you are a start-up enterprise or belong to one, and need to increase the
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We have all had to make a Powerpoint presentation for something. Whether it is for a school project or a business presentation, you’ve probably had to make a presentation at some point in your life. To create a great presentation you need to make sure you have a few key elements in your Powerpoint. One
Continue reading »![Classic [CLEAN] Portrait Collection Lightroom Presets](https://cdn.filtergrade.com/wp-content/uploads/2019/08/26215340/cover-image-300x200.jpg)
