Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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It might just be harder than ever to build an audience online, as more and more people try to create a brand and a following. But by now, we know what tools work, whether they’re brand new pieces of technology or old-school methods that never die. The bigger and more engaged audience you have, the […]
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As technology becomes more accessible and tutorial videos become more common, the video editing field has become much more competitive. If you don’t have existing connections or the ability to network effectively, you will need to use every resource available to you. In this blog, we’ve compiled 10 places for you to look for video […]
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One of the most powerful forms of marketing is word-of-mouth. Setting up a referral program for your small business allows you to leverage fans who already love what you do to spread the word about your company and bring in new leads. Average referral rates vary by industry. According to a Referral Candy study, the […]
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If you have the desire to pursue a video editing career, but don’t want to tie yourself down to working for only one business or studio, then you may want to become a freelance video editor. Becoming a freelance video editor will enable you to work on a multitude of clients with a lot of […]
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As video professionals we are always looking for ways to take our videos to the next level. One way to add subtle but effective polish to our videos is Sound FX. Sound FX can add realism to a scene, make a transition pop, or create emotional cues. Sometimes you need sound FX because the video […]
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The majority of photographers love their job. Few people make a career from doing what they truly love. Photographers are able to make a living from their creativity and passion. Yet, for many photographers, creating art and photography is the easy part of the job, due to this passion and drive. However, being able to […]
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We can all recount a time when we saw a movie trailer or opener that made us say “wow.” Most great movies capture us from the jump and keeps us on the edge of our seat from the start. To get your audience to feel this way then you need an incredible opener/trailer. Even for […]
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Starting or growing a business can be difficult – and that difficulty is cranked right up if you’re doing it without any money in the bank. Don’t get me wrong; it’s absolutely possible to grow a business if you’ve only got $20 to your name – but I’d argue that, for most people, it’s not […]
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The supply of mockups spread across the web is growing every day with new marketplaces opening and more designers attending to this field. While there’s a lot of variety in style, quality and customization, most mockups have in common that they’re provided as downloadable files that you open and edit with Photoshop. As web applications […]
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Email marketing is an essential tool for growing and scaling any business in 2020. This is especially true for freelancers and photography professionals. This can actually become a life-line in your business that frees you from having to depend on just word of mouth marketing or expensive ads. This makes the ability to grow your […]
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