Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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You’ve got the talent, the vision, and the passion to capture the beauty of life through a lens. Now, you’re thinking of transforming this passion into a flourishing photography business in the scenic vistas of Italy. But here’s the thing: stepping into the Italian market is not a walk in the park, especially if you […]
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Competitive markets impede advertising efforts. Regardless of your business niche, you’re bound to come across other brands that offer the same products and services. It’s harder to stand out since customers have more options nowadays. Instead of wasting resources on aggressive ads that yield no results, consider co-branding and running cross-promotions. They’ll help expand your […]
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Throughout my adult life thus far, I haven’t exactly been rolling in money. I’ve had enough money to buy the things I need and most of the things that I want, but I am money-conscious enough to know that I shouldn’t always buy the things that I want. I want to keep money around for […]
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Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
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It’s not a secret that young people are always on their phones. Smartphones seem to be with them every minute of every day. Of course, you couldn’t imagine pulling out your phone in the classroom even ten years ago! Teachers across the country were so much against it that you could get into real trouble […]
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Today, every click, like, and share becomes a reflection of your identity, making the art of personal branding more crucial than ever. A personal brand is not just a digital resume; it illuminates one’s values, passions, expertise, and the story they want the world to recognize. For students on the brink of venturing into a […]
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The modern age is characterized by rapid technological advancements, many of which have dramatically reshaped the landscape of education. From the humble beginnings of chalk and slate, we have evolved into a world where interactive simulations and virtual classrooms are the norms rather than exceptions. Technology, with its increasing integration into our daily lives, has […]
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Remote work offers many advantages—businesses can cut expenses on architecture, hire top talent anywhere in the world, options for employee hourly paycheck, and give their employees a better work-life balance. However, leading teams that are geographically dispersed can be challenging if you don’t have the proper tools and remote work strategies at your disposal. An […]
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The scope of work has changed dramatically as more people work from home. This has brought some challenges for companies. One big challenge is ensuring employees know how to do their jobs well. The usual way of teaching, like having long classes where everyone gathers in one place, is challenging when your team is spread […]
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In today’s interconnected world, businesses and content creators are constantly reaching out to a global audience. To effectively communicate with diverse viewers, it is crucial to consider language barriers and cultural differences. Leveraging second language skills in motion design projects can be a powerful tool to engage international audiences and create content that resonates with […]
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