Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when […]
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7 Tools for Measuring and Tracking Social Media Growth
Social media is an amazing tool for marketers everywhere, as it’s a great way to engage with and advertise to customers. And it can have great ROI. But the biggest challenge is often proving that ROI to management and being able to show that your efforts are working well. That’s where social media tracking tools […]
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