Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
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How to Choose Your Brand Colors
Whether it’s the golden arches of McDonald’s, the strong orange of Home Depot, or the clean white of Apple, brand colors really matter. They evoke emotions in the people who see them, and the colors become associated with certain feelings or actions. That is why it’s so important to select brand colors that fit the […]
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