As the application of new technologies like artificial intelligence (AI) advances, augmented and virtual realities have evolved in step transforming digital art, visuals, photography and design with new possibilities. Today’s marketers and creatives are exploring new frontiers in creating content and virtual imagery using a combination of their personal creativity and the new-found powers of […]
Continue readinghuman
How To Shoot Lifestyle Product Images That Sell
Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
Continue readingThe Hero’s Journey in Business Storytelling
Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a […]
Continue reading