View all articles tagged "advertising" on the FilterGrade Blog.
This article was written by: Myrtle BautistaGen Z doesn’t respond to ads the same way past generations did. Instead of trusting traditional marketing, they buy from people. More specifically, they buy from creators—online personalities who share content they enjoy, follow, and believe in.This shift in buyer behavior is forcing brands to rethink how they sell. […]
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Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
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Do you find it hard to engage your audience and are considering visual communication to solve it? You’re in the right place. In this guide, you will learn to use visual elements to turn complicated concepts into easy-to-understand, actionable messages. We’ll cover everything you need to get started, from knowing how to leverage each visual element […]
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Traditionally, professional headshots are simple, clean and stiff. A handful of contemporary corporate photographers want to change that with their work. Their innovative techniques and creative approaches make their photos more genuine and impactful. Cover photo by Ailbhe Flynn. A Photographer Celebrates His Monumental Achievement David Hume Kennerly recently celebrated the 50th anniversary of his […]
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Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates.Optimizing your ad […]
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Digital marketing is essential for businesses looking to thrive in today’s market. The challenge, however, lies in implementing digital marketing strategies and maximizing the return on investment (ROI) from these efforts. With numerous platforms and techniques available, it can be overwhelming to determine where to allocate resources for the best results. This guide aims to simplify […]
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In the current digital landscape, the internet serves not only as a vast marketplace but also as a channel for personal expression, providing opportunities to turn hobbies into lucrative business ventures—as long as you know what you’re doing, that is!The landscape of monetizing online content has ushered in unparalleled opportunities for creators and entrepreneurs. As […]
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Nowadays, content creators and marketers face a myriad of unique challenges in capturing (and retaining) their target audience’s attention. It’s no secret that content quality is of paramount importance, but from an imagery and video perspective, utilizing this type of content must be approached with a different methodology than written text. Cover photo by Nubelson […]
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Today’s businesses are constantly seeking innovative ways to stay ahead of the competition and effectively reach their target audience. Enter AI marketing, a revolutionary approach that harnesses artificial intelligence’s power to transform how we strategize and execute marketing campaigns. This ultimate guide aims to demystify AI marketing and shed light on its growing importance in […]
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Why are comedies often so bright and sunny, while thrillers and detectives are gloomy? Why do some ads make us want to buy a product while others don’t? Color in movies and advertising doesn’t happen by chance. It’s a tool helping creators manage our attention and emotions, set moods, and even motivate us to purchase. […]
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