Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
Continue reading
Recently I got a new social media client, and there were a few things I wanted to do differently. There were a lot of videos the client wanted to post on Instagram which were longer than one minute and therefore would need to be posted to IGTV. As far as I knew, I had a […]
Continue reading
The filmmaking world is a highly competitive industry. With so many individuals of varying levels of skills and experience it’s a struggle to get noticed and break into the scene. Having the best equipment and gear gives an advantage over a few, but these high-tech gadgets can only get you so far. Just about anyone […]
Continue reading
Blogging has always been a highly competitive way to fight for the target audience, mainly because of the low entry threshold and the huge number of pressing topics for discussion. However, a very small number of blogs are becoming successful, and all the rest remain hanging on the Internet as a dead weight. Do you […]
Continue reading
At the root of the cosmetic industry is the desire to help people enhance their natural beauty. Photography and cosmetics go together like pancakes and syrup. Visuals showcase what the product is capable of, giving a glimpse into longer lashes, smoother skin or enhanced facial features. According to Statista, cosmetics are a $49.2 billion industry […]
Continue reading
Digital marketing has taken the business world by storm. If you want to keep up with the competition, you’ll need to find better ways of promoting your products online in a sleek, attractive way to grab the attention of your customers. Did you know that in 2020, 92% of marketers say video is an important […]
Continue reading
When it comes to any marketing strategy, the goal will most likely always revolve around getting more leads, securing more sales, and getting more loyal customers. And when we’re talking about converting leads and securing sales, the key component here to consider is our magic word: engagement. With great engagement comes great interaction, and the […]
Continue reading
Becoming a social media influencer seems to be easier than ever. Every time you scroll through one social media platform you will come across countless influencers promoting, displaying, reviewing, or sharing some brand or product. The earning potential for influencers is astounding, making it a highly competitive field that everyone wants to break into. But […]
Continue reading
Toronto-born photographer and director Chris Buck has found a way to differentiate himself by shooting what he believes in, rather than shooting what’s popular. This incredible strategy, alongside his diligent work ethic has helped him to make timeless photographs with names like Barack Obama, Tina Fey, Robert Kennedy Jr., and many more. Our co-founder, Matt […]
Continue reading
Gaming has seen one of the largest and most rapid revolutions over the past decade. In 2009 the video game industry generated $19.7 billion in revenue. Nine years later the video game industry generated $119.6 billion in revenue. That is an incredible 504% increase in revenue in just a nine year period. For less than […]
Continue reading
