Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
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Adding video to your marketing efforts gives you an edge over your competitors. Time-lapse video lets you take a lengthy period of time and condense it to a short video. You can show the results of your product, before and after shots or any number of other lengthier processes. What Are Time-Lapse Videos Used For? […]
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Are you thinking of becoming a professional photographer? Maybe the thought of starting this new career path scares and excites you simultaneously. Yet, that’s a good thing because you can invest all of that energy into creating a successful business. Even though photography is a competitive field to break into — there are various reasons […]
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Video marketing is a rich tool to promote your brand and bring in new customers. You can say a lot with video that you can’t say with text alone. You can utilize it to explain how your product works, highlight user stories or introduce people to your brand and the stories that drove you to […]
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Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]
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Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
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Your stomach churns and you worry that your first professional photoshoot won’t go the way you’ve planned. Did you think of every contingency? Do you have all the props you need? Will all your hard work and planning pay off? According to the United States Bureau of Labor Statistics, there are around 41,600 professional photographers […]
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Contracts are crucial to your work as a professional photographer. They set expectations for everyone involved. Plus, helps pave the way for a mutually beneficial relationship that may result in repeat business for you. However, you must send contracts to your clients in a way that’s convenient for them as possible and doesn’t cause unnecessary […]
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