Video marketing is a rich tool to promote your brand and bring in new customers. You can say a lot with video that you can’t say with text alone. You can utilize it to explain how your product works, highlight user stories or introduce people to your brand and the stories that drove you to […]
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Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]
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Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
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Your stomach churns and you worry that your first professional photoshoot won’t go the way you’ve planned. Did you think of every contingency? Do you have all the props you need? Will all your hard work and planning pay off? According to the United States Bureau of Labor Statistics, there are around 41,600 professional photographers […]
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Contracts are crucial to your work as a professional photographer. They set expectations for everyone involved. Plus, helps pave the way for a mutually beneficial relationship that may result in repeat business for you. However, you must send contracts to your clients in a way that’s convenient for them as possible and doesn’t cause unnecessary […]
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Managing a team can be tricky, no matter how large the team is. Making a team productive can be even more challenging. It’s not always obvious why a team isn’t working efficiently. Many factors can influence how they work — like company culture, communication style and work-life balance — and how productive they are. The […]
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Photographers tend to be creative souls. Unfortunately, innovative individuals sometimes aren’t the most organized when it comes to keeping an office space in shape. Improving office organization applies to everything from decluttering to instituting better business processes. Studies show being more organized boosts stress management and well-being, which in turn leads to better productivity. Getting […]
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Are you trying to get your photography business to take off, but there are numerous competitors in the area? The small businesses that think outside the box and come up with unique angles are the ones with thriving revenue year after year. You may have to work a bit harder than someone with little competition, […]
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