As a content creator or an aspiring one, you believe that follower numbers matter. And you know that building your following isn’t easy but achievable with the right strategy. But do you always have to chase after one million followers? Many influencers focus on hitting the million mark in terms of follower count. While the […]
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The Importance Of An Omnichannel Visual Marketing Strategy
Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
Continue reading7 Best YouTube Keyword Research Techniques
Learn How to Elevate Your YouTube Keyword Research Game with These 7 Top Techniques Introduction Not only is YouTube a video content giant, with 62% of internet users watching YouTube daily, it is also the second most popular search engine, after Google. It achieves more monthly searches than Yahoo, Bing, Ask.com, and AOL combined. Such […]
Continue readingBest Practices for Expanding Your Audience With Video Marketing
In today’s rapidly evolving digital landscape, video marketing stands out as a pivotal strategy for businesses aiming to enhance their brand visibility and connect deeply with their audience. This dynamic and engaging form of content marketing has surged in popularity, driven by its unmatched ability to capture attention, evoke emotion, and deliver messages in a […]
Continue readingInstagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
Continue readingSEO for Photographers: 14 Expert Tips for 2024
As a photographer looking to enhance your online presence, SEO (Search Engine Optimization) is crucial. It will help you rank higher on search engines like Google and make it easier for potential clients to find your services. With 68% of online experiences beginning with a search engine and the top three Google search results getting […]
Continue readingWeb3 Marketing Trends and Strategies for 2024
Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
Continue readingHow To Optimize Your Budget for Creative Projects
Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates. Optimizing your […]
Continue readingUnlocking Growth for Your Photography and Video Ventures
In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
Continue readingDesigning for a Global Audience: Leveraging Second Language Skills in Motion Projects
In today’s interconnected world, businesses and content creators are constantly reaching out to a global audience. To effectively communicate with diverse viewers, it is crucial to consider language barriers and cultural differences. Leveraging second language skills in motion design projects can be a powerful tool to engage international audiences and create content that resonates with […]
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