In the competitive world of photography, managing your business effectively is as crucial as capturing stunning images. That’s where CRM (Customer Relationship Management) systems come in, streamlining your workflow, enhancing client communication, and ultimately helping your business thrive. But with so many options available, how do you choose the best help desk software and CRM […]
Continue readingOctober 2023
8 Best Practices of Instagram Holiday Marketing
With the festive season approaching, it’s time to learn more about Instagram holiday marketing and draw inspiration from eight best practices. Cover photo by Callum Blacoe. For most ecommerce companies, the holiday season is one of the most productive as your customers begin their holiday shopping before December and you have enough time to acquire […]
Continue readingUnlocking Growth for Your Photography and Video Ventures
In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
Continue readingPrint on Demand Photobooks: The Role of Photography in Documenting Historical Events
Print on Demand Photobooks; The Significance of Photography in Recording Historical Events Photography has always played a major role in recording events by capturing visual representations that freeze moments in time. With the emergence of print on demand technology, photobooks have become quite a popular method for preserving and sharing these visual narratives. In this […]
Continue reading7 Strategies to Make the Most of Small Business Saturday for Photographers
Hundreds of thousands of consumers will take part in Small Business Saturday, spending billions of dollars in the process. However, it takes more than just being an entrepreneur to catch their eye and secure their business. If you plan on making the occasion successful, you need to strategize and prepare. Cover photo by Marissa Grootes. […]
Continue readingWhy Scalability Makes Cloud Storage a Perfect Fit for Large Photography Collections
One of the biggest problems of the 21st century is figuring out how and where to store all the digital images you take. Unfortunately, the massive space high-resolution photos require and the marketing materials most photographers use require more resources than the average computer offers. Enter cloud storage as a cost-effective and attractive solution. Here […]
Continue readingNew Versus Used: Is New Equipment Always Better?
Buying new camera equipment can be thrilling, but also hugely expensive. The latest DSLR bodies, lenses, flashes and other photography gear often launch with eye-watering price tags. It’s enough to give any hobbyist or professional photographer pause. But do you always have to buy brand new kit or is pre-owned gear a smart alternative? In […]
Continue readingEmployee Engagement and Organizational Culture: A Symbiotic Relationship
When creating a thriving workplace, employee engagement and organizational culture are two factors that work hand in hand. They have a relationship where they influence and shape each other. Corporate culture represents an organization’s values, norms, and behaviors, while employee engagement reflects employees’ commitment and passion toward their work and the organization. When striving to […]
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