If you’re just getting into the rewarding pursuit of photography, you might wonder how to best present your work. Whether you plan to print out images for an art show or you have clients you plan to sell photographs to, knowing how to get your photos from digital to hard copy takes some skill in […]
Continue readingLexie Lu
Lighting’s Impact on All Industries
Lighting may be something you overlook and take for granted. However, as you’ll soon see, it can drastically affect productivity, safety and overall outcomes. Let’s look at how lighting affects five specific sectors. Then, we’ll address why adequate lighting is essential for all industries. Did you know that lighting played such a big impact in […]
Continue readingHow to Set up Your Photography Business From Scratch
If you love photography and have gotten some experience over the years, perhaps you’re thinking about making a living with your passion. When people get married, welcome new additions to their families, or celebrate milestones like retirement and anniversaries, they want pictures that capture the spirit of those occasions forever. As a photographer, your skills […]
Continue readingShould My Small Business Consider Doing a Referral Program?
One of the most powerful forms of marketing is word-of-mouth. Setting up a referral program for your small business allows you to leverage fans who already love what you do to spread the word about your company and bring in new leads. Average referral rates vary by industry. According to a Referral Candy study, the […]
Continue readingThe Do’s and Don’ts for Minimalist Web Design
Minimalism is the art of keeping things simple. For some people, it’s a way of life, and it keeps the clutter out of their living space while directing their focus to what’s truly important to a happy home. Minimalist web design doesn’t mean a lack of design, but that every element has a particular purpose […]
Continue readingPhotography’s Huge Impact on the Cosmetic Industry
At the root of the cosmetic industry is the desire to help people enhance their natural beauty. Photography and cosmetics go together like pancakes and syrup. Visuals showcase what the product is capable of, giving a glimpse into longer lashes, smoother skin or enhanced facial features. According to Statista, cosmetics are a $49.2 billion industry […]
Continue readingShould My B2B Business Invest in AI Technology?
The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from […]
Continue readingWhat Type of Cloud Computing Is Right for Your Photography Business?
Cloud computing has impacted all types of businesses, including photography. However, when it comes to photographs, not all types of cloud computing are equal. The kind that’s best for you can also depend on the style of the pictures you take. Statista places the cloud computing market somewhere north of $146 billion, with a projected […]
Continue readingWhy You Should Showcase Your Employees on Your Business Website
Knowing what to include on your business website is challenging. Should you showcase certain aspects that make your business unique? Which ones will customers care about? Showcasing your employees will allow you to share your company culture and put a face on your brand. You can show that you’re made up of real people who […]
Continue reading6 Industrial Landing Pages to Inspire Your Next Design
As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for, […]
Continue reading