Nowadays, content creators and marketers face a myriad of unique challenges in capturing (and retaining) their target audience’s attention. It’s no secret that content quality is of paramount importance, but from an imagery and video perspective, utilizing this type of content must be approached with a different methodology than written text. Cover photo by Nubelson […]
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AI Marketing: The Ultimate Guide For AI-Powered Marketing Solutions
Today’s businesses are constantly seeking innovative ways to stay ahead of the competition and effectively reach their target audience. Enter AI marketing, a revolutionary approach that harnesses artificial intelligence’s power to transform how we strategize and execute marketing campaigns. This ultimate guide aims to demystify AI marketing and shed light on its growing importance in […]
Continue readingBuilding a Strong Freelance Brand: 9 Tips for Standing Out
As a freelancer, what can you see if you look around your market? Most likely, there are hundreds or even thousands of other freelancers offering similar products and services. It makes the competition fierce and intense. How can you outperform your competitors and make your freelancing business stand out from the rest? Have you ever […]
Continue readingWhy Matrix is Green: Choosing Colors for Your Brand Ads
Why are comedies often so bright and sunny, while thrillers and detectives are gloomy? Why do some ads make us want to buy a product while others don’t? Color in movies and advertising doesn’t happen by chance. It’s a tool helping creators manage our attention and emotions, set moods, and even motivate us to purchase. […]
Continue readingWhat Is Digital Book Publishing: Everything You Should Know
Did you know that the first electronic book dates back to 1971? That’s when the US Declaration of Independence was digitized by Project Gutenberg. Ever since, there appeared different variations of digital books, not only ebooks. We’ll cover them all in this article. The market of digital books saw a massive rise in 2020. In […]
Continue readingHow Photographers Can Implement E-E-A-T In Their Marketing Campaigns
For any photographer interested in growing their business and building a reputable, recognizable brand, achieving high rankings on Google and other search engines is critical. And one of the most effective ways to improve your SEO efforts and instill trust is with Google’s E-E-A-T principle. So, what is E-E-A-T and how can photographers use it […]
Continue readingHow to Write a Photography Business Plan
Being a photographer can be exciting and rewarding at the same time. You’ll get to follow your passion for photography while earning money. This sounds like a win of both worlds and the power of photography for many people. But, running a photography business is a daunting task when you’ve no experience in handling an […]
Continue readingFrom Metrics to Money: 5 Tips for Turning Instagram Analytics into Business Success
With over a billion active users globally, Instagram is one of the most popular social media networks, giving it a strong tool for businesses to reach their target audience. But, in order to get the full benefits of Instagram, businesses must grasp how to successfully use Instagram analytics. Businesses may use Instagram analytics to gain […]
Continue readingWhy Fashion Photography Is Crucial For All Brands
If you are connected to the world of digital, lifestyle-based advertising, you’ll know first-hand how important the accentuation of fashion and garment imagery is. The marketing of fashion brands – or those in partnership or collaboration with such brands – is significantly boosted by professional fashion photography. This has always helped brands to stand out, […]
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