How your landing page looks is just as important as the actual product or service information you provide on it. After all, humans are incredibly visual beings, and your visitors can be swayed by a certain color or an image. That being said, let’s take a look at seven landing page visual hacks that will […]
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The Role of Design in Engagement Marketing – What has Changed?
If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
Continue readingYour Business Needs a Simple Landing Page And Here’s Why
Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
Continue readingEight Ways to Increase Conversions on Your Industrial B2B Website
Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70 […]
Continue reading5 Ways to Improve Your Email Marketing Conversions
It’s difficult to pinpoint a time when email has been the height of tech fashion. It was probably in the mid-to-late-2000s – before Apple came along and managed to pry the BlackBerrys out of peoples’ hands. Since then, we’ve seen social media, video, memes, and the general idea of ‘viral’ content explode. If you want […]
Continue readingHow to Maximize Website Conversions with Copy
What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’ […]
Continue readingWhat is a Sales Funnel and How Will It Help Your Freelancing Business?
Planning image by rawpixel.com If you’re a freelancer, you’re also a salesperson. You might not think of it that way, but you have to be sales orientated – when you work for yourself, especially when you’re starting out – next to no one will just show up ready to put money in your hand. Now, […]
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