Predictive analytics, a transformative subset of data analytics, uses historical and current data to predict future events accurately. Its importance in business is unmatched, transforming decision-making by providing organizations with insight. This piece explores the wide range of advantages and profound influence that predictive analytics provides to companies. By examining its diverse uses, this article […]
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Elevating E-commerce: Innovations Reshaping the Online Purchase Experience
AI (artificial intelligence), AR (augmented reality), VR (virtual reality), what else? Most likely, you’ve been bombarded with these and other eCommerce technology trends if you’ve done some serious research on the Internet. They will also show up in this article, but they are not the only innovations in digital commerce we’ll cover. Today, 63% of […]
Continue reading15 Improvements to Make to Your B2B Company in the Coming Year
Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
Continue readingAre Motion Graphics Useful to B2B Web Designs?
Adding moving elements to web design isn’t really anything new, but more designers are turning to animation to grab user attention in a crowded marketplace. Although motion graphics are most often seen in portfolio websites, they also work well for business to business (B2B) web designs. About 90% of B2B management feels customer experience (CX) […]
Continue readingWhy Are Interactive Landing Pages Boosting CX?
Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time, […]
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