At the root of the cosmetic industry is the desire to help people enhance their natural beauty. Photography and cosmetics go together like pancakes and syrup. Visuals showcase what the product is capable of, giving a glimpse into longer lashes, smoother skin or enhanced facial features. According to Statista, cosmetics are a $49.2 billion industry […]
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Digital marketing has taken the business world by storm. If you want to keep up with the competition, you’ll need to find better ways of promoting your products online in a sleek, attractive way to grab the attention of your customers. Did you know that in 2020, 92% of marketers say video is an important […]
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The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from […]
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Are you making the most of every enquiry, pitch or connection you make with potential customers? Maybe you think you are – or maybe you think your company could do better – but one thing’s for sure, if you’re guessing at the answer, I guarantee you’re trailing behind other businesses in your sector. I used […]
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As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for, […]
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Building a successful company of any kind is difficult, even more so if you’re breaking into the B2B sector. A strong brand is what separates the sharks from the fish in a vast sea of competition. Anyone can provide excellent service or even a quality product, but the complete package — a well-crafted experience — […]
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You don’t have to look far online to find an entrepreneur telling you that hard work comes second only to more hard work if you want to make it on your own – but honestly, my experience starting my own business suggests there’s more to the story. It’s not glamorous – and it certainly doesn’t […]
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Everyone in business needs to be in the business of social media marketing. No matter your opinion on social media as a whole, it’s impossible to ignore that that’s where customers spend their time. But even now that social media is an integral part of our lives, many businesses still struggle to create social media […]
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Being a photographer can be great. You are making a career out of your passion and your talent, and you get access to some awesome places. However, no one said it would be easy starting out. Chances are, you are starting out on a local level in your town of residence, and you need to […]
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Marketing a photography business is challenging. You are already busy with photography sessions, keeping in touch with clients, and anything else your life has to offer, do you really have time to market your business? Regardless of whether you have it or not, you need to market your photography business. It is the only way […]
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