Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
Continue readingHow to Create Videos for Social Media
You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and […]
Continue reading7 Powerful Tools Marketers Can Use to Create Social Media Graphics
Social media marketing is a useful and cost-effective way you can drive more traffic to your website or promote your brand. With the right imagery, you can get even more engagement. If you don’t have Photoshop, Affinity Design, or another professional program, online image editors are a great resource for designing these types of graphics. Below […]
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