Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
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Are Labels Hurting Your Product Photography?
Product photography plays a large role in driving online sales. With the use of enticing visuals, you can immediately capture your customer’s attention and influence their purchase decisions. Yet, have you ever considered how labels can impact your product photography? When browsing online, your customers have the opportunity to engage with your products in a […]
Continue readingHow to Run Your First Professional Photoshoot
Your stomach churns and you worry that your first professional photoshoot won’t go the way you’ve planned. Did you think of every contingency? Do you have all the props you need? Will all your hard work and planning pay off? According to the United States Bureau of Labor Statistics, there are around 41,600 professional photographers […]
Continue readingStunning Cafe Photography: 10 Tips for Capturing Lifestyle Photos at Your Local Coffee Shop
Café lifestyle photography has seemingly taken over the Instagram scene in recent years, and it continues to grow in popularity. The reason why is pretty simple: it’s downright gorgeous. There’s something magical about a beautiful scene that contains some of the most essential human needs: food, drink, and a relaxing location. Café lifestyle photography creates […]
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