SEO, or search engine optimization, is a way to optimize your website for discoverability online. The more relevant eyes see your site, the more sales and conversions you can potentially get. Local SEO is similar, but focuses on optimizing your web presence for local searches. This is a beneficial marketing strategy for businesses that only […]
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How to Write a Blog Post That People Will Read
If I had a dollar for every bad blog I’ve read, I wouldn’t have to work as a writer, myself! I’m not the best writer in the world by any means, but I know a bad blog when I see one, and I’ve wasted a lot of time reading blogs that had a compelling title, […]
Continue readingThe Biggest Marketing Trends for 2021
The influence of marketing is involved in every purchasing decision, and the landscape of marketing is constantly changing. 2021 will inevitably see brand new marketing tactics, evolutions of existing ones, and a lot of creative ideas to make the most of the changes 2020 has put on the world. In this blog, we’re covering the […]
Continue reading15 Improvements to Make to Your B2B Company in the Coming Year
Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
Continue readingHow to Find the Best Photography Gear on eBay
Going to eBay is like walking into the world’s greatest store. It has new items and secondhand items, and both are generally available for appealingly low prices. For photographers, it’s a dream to browse all the photography gear on eBay. That being said, you never know when you might get ripped off by an unscrupulous […]
Continue readingWhat Consumers Want From Your Ecommerce Site (And How You Can Deliver)
Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will […]
Continue readingLost and Founder: Rand Fishkin’s Painfully Honest Guide to the Startup World
Many articles, books, and features you’ll come across related to entrepreneurship will glorify certain aspects of the startup world. Things like growth, users, money, venture capital, and typically the more positive or impressive aspects. The kinds of things that make for an eye-catching headline. It makes sense. To someone dreaming of building their own company, […]
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