A CRM, or customer relationship manager, is an essential tool that all digital marketers need. It helps to automate many marketing tasks, keep customers engaged, and store all of the data you need about those customers and how you’ve interacted with them. But shopping for a CRM is difficult. There are dozens of great options. […]
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Should My B2B Business Invest in AI Technology?
The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from […]
Continue readingHow to Create a Freelance Schedule You Can Stick With
There’s a really important part of freelancing that few people talk about: Managing your time. Not having a schedule doesn’t sound like too much of a problem though, does it? After all, you’ve got no boss looking over your shoulder or watching what time you show up at and checking your output; so, what does […]
Continue readingCan the Eisenhower Matrix Make You Work Smarter?
Photo by David Travis Unless you slept through history classes, you probably realise President Eisenhower was a smart guy. As well as being a two-term President, he was a 5-star World War II general, Supreme Commander of NATO Allied forces in Europe and President of Columbia University – which, regardless of any opinion about his political […]
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