In today’s interconnected world, businesses and content creators are constantly reaching out to a global audience. To effectively communicate with diverse viewers, it is crucial to consider language barriers and cultural differences. Leveraging second language skills in motion design projects can be a powerful tool to engage international audiences and create content that resonates with […]
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7 E-Commerce Design Strategies to Encourage Repeat Purchases and Retention
In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has […]
Continue readingVideos And Visuals: Why Quality, Integration And Intention Matter
Nowadays, content creators and marketers face a myriad of unique challenges in capturing (and retaining) their target audience’s attention. It’s no secret that content quality is of paramount importance, but from an imagery and video perspective, utilizing this type of content must be approached with a different methodology than written text. Cover photo by Nubelson […]
Continue readingWhy Fashion Photography Is Crucial For All Brands
If you are connected to the world of digital, lifestyle-based advertising, you’ll know first-hand how important the accentuation of fashion and garment imagery is. The marketing of fashion brands – or those in partnership or collaboration with such brands – is significantly boosted by professional fashion photography. This has always helped brands to stand out, […]
Continue readingHow to Zoom In on Premiere Pro
No matter what you want to zoom in on in Premiere Pro, there’s a way. In this article we will cover several things you can zoom in on and how to do so. We’ll cover zooming in on footage in your project, how to zoom in on the preview, how to to zoom in on […]
Continue reading5 Unique Ways to Use a Time-Lapse Video
Adding video to your marketing efforts gives you an edge over your competitors. Time-lapse video lets you take a lengthy period of time and condense it to a short video. You can show the results of your product, before and after shots or any number of other lengthier processes. What Are Time-Lapse Videos Used For? […]
Continue readingWhy Content Creators Should Test Their Designs
Creating content is one of the best ways to reach your audience and create the interactions that you want. But, to create good content you need to have an in-depth understanding of your viewers and users. Without a deep understanding of who the audience is and what content they are looking you might be publishing […]
Continue readingHow to Change Aspect Ratio in Premiere Pro
Hey everyone, welcome to another quick FilterGrade tutorial. If you end up finding this one helpful, please like and subscribe for more! We’ll be changing the aspect ratio of a project in Premiere Pro in this guide. It’s actually super easy, and you might need to do it if decide to convert a video to […]
Continue readingTop Tips for Editing Vlogs
Hey everyone, welcome to FilterGrade. Today we’re talking about video editing, and specifically editing vlog-style content for YouTube. Vlogs are slices of life, where you film your day or a specific adventure you went on, or perhaps talk about a specific topic. They’re narrative and can often feel a bit raw. But that being said, […]
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