Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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Web3 Marketing Trends and Strategies for 2024
Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
Continue readingUnlocking Digital Wealth: The Art of Monetizing Online Content
In the current digital landscape, the internet serves not only as a vast marketplace but also as a channel for personal expression, providing opportunities to turn hobbies into lucrative business ventures—as long as you know what you’re doing, that is! The landscape of monetizing online content has ushered in unparalleled opportunities for creators and entrepreneurs. […]
Continue readingWhat Is Digital Book Publishing: Everything You Should Know
Did you know that the first electronic book dates back to 1971? That’s when the US Declaration of Independence was digitized by Project Gutenberg. Ever since, there appeared different variations of digital books, not only ebooks. We’ll cover them all in this article. The market of digital books saw a massive rise in 2020. In […]
Continue reading6 Video Marketing Trends Your Business Shouldn’t Overlook
Video marketing is a rich tool to promote your brand and bring in new customers. You can say a lot with video that you can’t say with text alone. You can utilize it to explain how your product works, highlight user stories or introduce people to your brand and the stories that drove you to […]
Continue reading12 Best Content Creation Tools for Publishers
Content creation can be difficult. It’s easy to run into a creative block, get overwhelmed with work, or run out of creative ideas. Our list of content creation tools will help you with every aspect of content, guaranteed! You have the power to create great content, you just need ideas and the helping hand of […]
Continue readingHow to Write a Blog Post That People Will Read
If I had a dollar for every bad blog I’ve read, I wouldn’t have to work as a writer, myself! I’m not the best writer in the world by any means, but I know a bad blog when I see one, and I’ve wasted a lot of time reading blogs that had a compelling title, […]
Continue readingHow to Maximize Website Conversions with Copy
What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’ […]
Continue readingCreating a World Class Content Marketing Plan
What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of […]
Continue reading16 B2B Marketing Tips to Help Any Business Succeed in 2019
Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips […]
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