Are you the person always snapping photos at every family event? Perhaps you enjoy long walks in nature, utilizing your macro lens to capture the intricate details of a butterfly? Whatever images you prefer to capture, if you love your photographic hobby, you might want to make it a business venture. Here is how to […]
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Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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7 E-Commerce Design Strategies to Encourage Repeat Purchases and Retention
In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has […]
Continue readingVideos And Visuals: Why Quality, Integration And Intention Matter
Nowadays, content creators and marketers face a myriad of unique challenges in capturing (and retaining) their target audience’s attention. It’s no secret that content quality is of paramount importance, but from an imagery and video perspective, utilizing this type of content must be approached with a different methodology than written text. Cover photo by Nubelson […]
Continue reading5 Ways AI Can Help Job Seekers
Artificial intelligence is one of the hottest topics at the moment, and it should not come as a surprise that it is making its mark in multiple fields. One such field is the job market. Many industries are extremely competitive when it comes to getting a job, and if there is a way to gain […]
Continue readingHow to Optimize Your YouTube Channel for SEO
With over 2 billion active users and over 500 hours of video uploaded every minute, YouTube is a powerful platform for content creators in every niche imaginable. However, simply uploading videos is not enough to reach your target audience. To maximize your visibility and grow your channel, it’s essential to optimize your YouTube channel for […]
Continue readingPricing Your Photography Work: An Ethical Issue or a “You” Issue
Pricing your photography work can be a challenging task. On one hand, you want to ensure that you are compensated fairly for your skills, time, and expertise. On the other hand, you may question whether your pricing aligns with ethical considerations. Cover photo by Sergey Pesterev. The Dilemma of Pricing Photography As a photographer, the […]
Continue readingAI Marketing: The Ultimate Guide For AI-Powered Marketing Solutions
Today’s businesses are constantly seeking innovative ways to stay ahead of the competition and effectively reach their target audience. Enter AI marketing, a revolutionary approach that harnesses artificial intelligence’s power to transform how we strategize and execute marketing campaigns. This ultimate guide aims to demystify AI marketing and shed light on its growing importance in […]
Continue readingBuilding a Strong Freelance Brand: 9 Tips for Standing Out
As a freelancer, what can you see if you look around your market? Most likely, there are hundreds or even thousands of other freelancers offering similar products and services. It makes the competition fierce and intense. How can you outperform your competitors and make your freelancing business stand out from the rest? Have you ever […]
Continue readingAn Expansion Guide for Every Photography Business: What You Need to Know
Photographers and their clients once had to shoot images on film, develop the photos and wait to see if the shot turned out. The digital revolution changed all that, introducing DSLR cameras and the ability to review a shot as you take it. Photographers can see instantly if the lighting and other elements were the […]
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