Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large
Continue reading »
Photo by Kristian Strand Whether you’re a seasoned After Effects veteran looking for some new ideas – or a beginner who’s just starting out, tutorials are a great way to see how other or more experienced users are working with the software. Here, we’ve put together 8 fantastic tutorials from experienced After Effects users – and
Continue reading »
How do you make a great travel film? Is it the epic panoramic views or the interesting footage you can’t see back home? We partnered with Tajreen&Co to produce a new video on creating better travel films. Find out how to improve your travel videos with better shots, higher quality audio, and more. Watch Four Tips
Continue reading »
Is image editing in Photoshop a difficult skill to master? Well, it seems that way from the outside looking in. But when you break it down, the image editing process is actually super logical. In this blog I’ll explain the techniques and processes I use to create complex photo manipulations, professional retouching and detailed compositions.
Continue reading »
Photo by David Travis Unless you slept through history classes, you probably realise President Eisenhower was a smart guy. As well as being a two-term President, he was a 5-star World War II general, Supreme Commander of NATO Allied forces in Europe and President of Columbia University – which, regardless of any opinion about his political
Continue reading »
Photography composition is one of the fundamental areas one has to master to create amazing photos. Some people have that internal feeling that dictates what works and what doesn’t. Others have to spend some time adjusting their minds to the new principles and concepts. Composition principles are often called laws or rules. I wouldn’t call
Continue reading »
For years Best Buy has been known as a major hub for all things tech, including photography and imaging. With the consumer focus shifting to eCommerce and mobile commerce, it is becoming increasingly harder for brick-and-mortar locations to remain relevant and helpful to customers. In an effort to offer more for photographers, new and intermediate
Continue reading »
It seems like one of the single most requested features for Lightroom and Lightroom Mobile over the past year has been for the ability to use mobile Lightroom Presets. The time has finally come! This week Adobe announced the ability to sync presets from Lightroom Classic to Lightroom CC Mobile using the Lightroom CC desktop
Continue reading »
Many articles, books, and features you’ll come across related to entrepreneurship will glorify certain aspects of the startup world. Things like growth, users, money, venture capital, and typically the more positive or impressive aspects. The kinds of things that make for an eye-catching headline. It makes sense. To someone dreaming of building their own company,
Continue reading »
Throughout your life, you will come to the realization that everyone is different, and when it comes to morning routines, you notice just how different people are from each other. Where some individuals choose to lay in bed and go on their phone for the first few hours of the day, others will choose to
Continue reading »
